How to make google dance harlem shake

How to Dance Harlem Shake in Finland – Creating A Video Project

Heikki Ruismäki ,

Inkeri Ruokonen

Abstract

The purpose of the study is to introduce the video project, Harlem Shake and questions that are related to its descriptions, editing, video making and pedagogy. The presentation is divided into three parts: planning, realization and evaluation. In the study, the use of videos in an educational context is considered. Research Questions are: How was the video project, Harlem Shake created at the University of Helsinki? What factors must be taken into consideration regarding music, pictures, and marketing? What statistical data can be concluded about the video? What are the pedagogical dimensions of the video project? What kinds of information and marketing-related factors must be taken into account when making videos? The Research method is a case study research where planning, realization and evaluation of a video project are analysed. Stimulated recall is used as an actual research method. The results show that a video project requires much work, planning, implementation and evaluation. The editor devises personal solutions to artistic and other questions. There are innumerable options. The making of the video gives many kinds of opportunities and has become one part of teaching. The videos are a part of the culture of children and adolescents.

Keywords: Video production, video Project, Harlem shake, editing, video clips, case study

Introduction

Making videos has become increasingly important in the lives of pupils and students. Scientific research has also increased recently (Cheng-Ting et al., 2011; Florez-Morris et al., 2010; Henderson et al., 2010; Hilton, 2011; Jarvis et al. 2011; Jensen et al., 2012.) It is easy to send videos to YouTube or Vimeo using simple applications and with a few mouse clicks. Basically, the whole world is the audience for video output when it is uploaded to the network. Countless numbers of different video materials are downloaded from the Internet every day.

Amateurs and enthusiasts also produce for the Internet more and more material that earlier was produced only by professionals in certain fields. This concerns the production of music, pictures, videos and different teaching materials. It provides meaningful opportunities and challenges. We can ask how a viewer can select the essential information

In principle, every photographer or video user can send videos to the Internet. Particularly the ease of sending videos makes it possible that on the Internet there are various kinds of video material. The simplest are video clips that have been sent by mobile phone, iPad or video camera and loaded to YouTube to be watched. On the other hand, the video can be edited and combined with almost unlimited number of photos, videos, clips, and music to create an artistic and ambitious video collage.

The purpose of this article is "to open” the world of the video maker. How does he or she design, execute and estimate the output that has been has made? What does the video maker think when making different decisions? Often video makers are interested in how their objects will be accepted. What objectives and goals a video maker set for the work? What kind of information do the outsiders see in the videos that are sent to YouTube? On the other hand, what kind of information does the video sender see when he/she creates a new account? These are questions that were asked in this video project taught to informant Mikko Halonen, who was the leader on this Harlem Shake video project.

Memes

It is the memes that are related to the Harlem Shake video product. The meme study is one topic of research. A meme is a concept that spreads via the Internet (Schubert, 2013). Further, the word meme was coined by Richard Dawkins in his 1976 book, The Selfish Gene as an attempt to explain the way in which cultural information spreads (Dawkins, 1989, 192). Internet memes are a subset of this, specific to the culture and environment of the Internet. Fads and sensations tend to grow rapidly on the Internet, because instant communication facilitates word of mouth transmission.

According to Dawkins (1989), both the genes and memes spread despite whether they are useful for a person. For instance, the musical memes have been examined by Jan (2007). Dawkins (1993) states that "melodies, thoughts, refrains et cetera” can be memes: "When giving the name to his invention, he wanted to have the noun which includes the idea of the unit of the conveying of the culture, in other words of the unit of the imitating" (p. 210). The Internet has further been a source for the creation and propagation of many new memes.

Harlem Shake

Harlem Shake is an Internet phenomenon where in similar videos people dance to the rhythm of the Harlem Shake tune by Baauer. The structure of the videos is nearly always similar: one person begins dancing and after some time others join to the dance swinging indefinitely. Usually, the clothing of the participants is imaginative. Nearly 50,000 different Harlem Shake videos had been uploaded to the Internet by the end of February 2013. The reason the videos are so popular is their simplicity and brevity, about 40 seconds (Vaarama, 2013). Frilander (2013) says that the name that is heard in the videos has been borrowed from a dancing style that became popular at the beginning of the 1980s (Frilander, 2013).

According to Wikipedia, the Harlem Shake is technically very easy for fans to reproduce, as it consists of a single locked camera shot and one jump cut. Nonetheless, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark, while retaining the basic elements. In its simplest form, a video could be made with two people; a more sophisticated version might even involve a crowded stadium. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either group.

There is a strong vein of humour running through each video that is not dependent on language, further increasing the potential for it to spread virally (Berkowitz, 2013; Cochrane, 2013; Constine, 2013; Kosner, 2013).

Five teenagers from Queensland Australia established this meme, registered on YouTube as TheSunny CoastSkate (Allocca, 2013; Muir 2013). As more people replicated the original video and uploaded their own versions to YouTube, Harlem Shake rapidly became an Internet meme (Allocca, 2013; Lotan, 2013).

Harlem Shake at the University of Helsinki

Making and watching the Harlem Shake videos is a phenomenon in itself. Tens of thousands of videos were made in different parts of the world and they gained a large group of spectators fast since the 10 February 2013, even in Finland. A Harlem Shake video was also made at the University of Helsinki.

The Harlem Shake rapture was advertised on facebook. All students, teachers and other staff of the university, were invited to the event. Furthermore, they were asked to wear clothing in a Harlem Shake style. The Harlem Shake rapture was established as a group on facebook.

Mikko Halonen and his team filmed the Harlem Shake video with about 100 students and employees of the University of Helsinki. The shooting location was Minerva Plaza, at the Faculty of Behavioural Sciences at the University of Helsinki, Finland.

Research design and purpose of the study

The purpose of the study is to introduce the video project Harlem Shake and answer questions that are related to its description, editing, video making and pedagogy. The presentation and the interview are divided into three parts: planning, realization and evaluation. The study also considers how videos can be utilized in an educational context.

Research questions and research methods

How the video project was named Harlem Shake created at the University of Helsinki?
What does it mean to plan, realize and evaluate a video project?
What factors must be taken into account regarding music, movie making, and marketing?
What statistical data can be concluded about the video?
What kinds of information and marketing-related factors must be taken into account when making videos?

The method was a case study research where planning, realization and evaluation of a video project are analysed. Stimulated recall is used as an actual research method. This research is a case study where the experiences of a leading person in the Internet environment are described. Our informant Mikko Halonen is a classroom teacher and works as an educational technology coordinator. He has had many kinds of experiences that would qualify him to make a video project at the University of Helsinki. In results all direct quotations the interviewees of are written in italic fonts.

Halonen has previously made a video production mainly for the University of Helsinki and the Finnish Federation of the Visually Impaired; often they have been short film projects or expert interviews. The videos of the University of Helsinki (2013) are available on the Vimeo channel: (https://vimeo.com/hufbs/). Otherwise, the videos have been made as a hobby (http://www.youtube.com/user/FinAero). A case study can be chosen as a method when a researcher wants to understand a phenomenon deeply and explore its context (see Yin, 2009; Merriam, 1998, 2009; Stake, 1995).

Findings

Planning

The person who had the idea for the rapture was Professor Kirsti Lonka. Our informant, Mikko Halonen from the Faculty of Education at the University of Helsinki was responsible for the practical realization and making of the video According to Halonen, there were many challenges:At the planning phase, facebook was searched for a pre-dancer and the students chose a suitable person among them.Halonen stated.

Realization

The video project was completed on 4 May 2013. There were about 100 students at the University of Helsinki, as well as some teachers who participated. In fact, the event went as planned and according to the script. When the planning was going on, it was decided what kind of shooting angles were wanted. Halonen described the process:

The editing itself began soon after filming. They wanted the video to be spread around the world as soon as possible. Halonen said that they were already behind in the execution.

The researchers discussed the video with Halonen, and with the stimulated recall method he shared the following views: It was decided to make the video a little bit different in structure. We had this radio control aeroplane with a GoPro camera, and we filmed the approach by air towards the filming location. The aeroplane flies towards the glass wall in the Minerva room. At the beginning, a short neutral piece of music (only 7 seconds) played that suits Baauer’s music. We wanted to differentiate because the meme too was nearly at the end. Therefore, we wanted to make a little bit better video. We also wanted to prove whose video it was: it was the whole University’s video, not just our faculty’s. We connected to the University Communications office and agreed that if the video would be shown on the University channel of the University, all faculties would be invited, and that is what we did.

It took about ten hours to make the whole video including one planning meeting, about one hour, filming about an hour, arranging the cameras about one and half hours, editing about five hours, for a total of 10 hours. We aimed to make the video as light as possible.

The video begins when Professor Lonka kind of gave a lecture and the students kind of listened. As a special effect, an explosion was made for the video: the logo of the University of Helsinki rises, and then smoke and sparks, and finally an explosion. Halonen describes the video further:

If the upper camera would have been in a different position, the rhythm would have been more lively. The sparkling effect was projected on the screens and was seen as a pumping movement. So it looked more like a music video. Traditionally, the Harlem Shake video has been done with one camera.

The process contained two challenges: the filming had to be done very quickly in a certain place and time and there had to be a certain number of people in the audience. In this case, Halonen stated that.

Halonen likes challenges and in this video special effects, an explosion, smoke, and pumping of the picture in rhythm are exactly the things he wants to learn. It is typical for Halonen to develop his skills and challenge himself.

Evaluation

How was the video received?

The release time of the video was agreed to be at 12.4.2013. A little earlier a short teaser had been made of the video and the beginning of the video (was released 10.4.2013) had been filmed from an RC aeroplane a bit earlier. Halonen gave the following reasons for this procedure: “The meaning of this filming was to separate it from an ‘ordinary’ Harlem Shake video. And this was successful. For the first time, Halonen tested a stabilization of an aerial video. He will also use it later. According to Halonen and other persons who were involved in the event, it was interesting to see how the video was found and viewed on YouTube..

However, the best way for marketing and spreading the video was facebook. The video team had also been considering how to maximize the video audience. At best, the original Harlem Shake (original army edition) video has been viewed almost 90 million times. By February 15, about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views. The figures did not reach one million, but our own estimations were correct. If we had been the first, the figures would have been hundreds of thousands. Halonen speculated,

One of the main reasons was that the meme was already in the downturn. One reason was that we were from Finland. We chose Vimeo because we wanted the quality to be high and we managed to avoid the advertisements. Finally, the University of Helsinki wanted the video to appear on their YouTube channel, because they thought the video was very well done. We got 4,000 viewers. At the beginning, a bit worse videos had many viewers.

The research also brought out the benefits of social media for sharing various pieces of information especially among young students. Making the video taught Halonen many things that are related to video making, such as the way to meet personal challenges. Technically he learned from the stabilization of the picture, adding the special effects, making rhythm and pumping of the video, and filming with several cameras. Naturally, he also learned about communications.

The organization of the event was naturally "exciting", fun and interesting to those who participated in it. They received very positive feedback on the event and enjoyed a good spirit. Halonen felt that the participants received more than the viewers. He concluded,

Statistical data from views and other factors

YouTube also gives a means for analysing the videos more exactly. Only the owner of the account can see these. Naturally, we were also interested in these results.

The statistics on YouTube are much more comprehensive. Halonen noted, I can’t see at all statistics of YouTube. YouTube creates statistics of the persons who log into the account by Google. You can see which date or time or minute videos are watched. We can see furthermore gender distribution, where in the world the viewers are from, age group and so on. The statistics are researched carefully when it contains economic information. Our video has been most viewed on facebook (968 times), on Twitter (181), blogs and YLE. It is easy to share information through facebook. The publication was first announced on facebook. We can also see that the video was viewed 3,500 times in Finland, 77 times in the USA, 51 times in Sweden and 26 times in Great Britain. The video has been viewed or loaded in 56 countries. We got feedback that we were two months late in uplouding the video. Communication and advertising concentrated on facebook. Through facebook, the first link to the video was shared with the most viewers.

Video advertising, video and marketing

Releasing of the video and the advertising, of course, raised the number of viewers. Halonen summarized the process, after releasing the video, the number of viewers increased. The first ones were likely the participants. The next rush was through the University communications. We got email lists, “think wall” and so on. The video wall in Minervatori also brought more viewers. When an advertisement was posted on the wall, the number of viewers increased. This was a good test for the future.

Halonen compares YouTube to Vimeo as a publishing channel for this kind of video. The advantage of YouTube is the larger audience and the advantages of Vimeo are the quality of video and the lack of advertisements. If something is produced on YouTube, there is no control over the advertising. He noted, Seventy euros per year is not much to pay for the Vimeo service when you are able to control the advertising.

We discussed the number of viewers and how that could have been considerably higher. Halonen analysed the situation as follows, With this video we were late about two months, the location of the country is not perfect. It is much more difficult to reach a large number of viewers like in the USA. Even if we were on TV in Finland, we wouldn’t get hundreds of thousands of spectators.

If different societies are interested and link it to their own groups, the number of viewers will grow. If there were high quality content of videos, and the video could unite different societies, it is possible that the number of viewers would increase.

Discussion

This article described a video made of the Harlem Shake event in Finland and its planning, execution and evaluation. The event and the video taught this kind of short dynamic of a spectacle the results show that a video project requires much work, planning, implementation and evaluation. The editor makes many personal solutions during the process.

It is interesting to consider what kind of source material is available in the moving memes, and generally fresh phenomenon and their understanding. It is natural that any considerations, explanations, descriptions and other thoughts are first in the social media, in Twitter, on facebook, or in newspapers, television news, videos, etc. This research also showed that the scientific research does not easily assess ephemeral phenomena. However, the use of information technology, including videos is quite a topical issue among today's schoolchildren and students. According to Lonka (2013), in 2010 over 95% of Finnish young people used ICT in their spare time, mostly for entertainment. Only 35% used it for learning at school.

Why do people send their own videos to the Internet? There must be many motives; for some it is an opportunity to earn or a desire to be present and be seen and probably a way to have influence. For someone else it could be a pure entertainment or a fun way to spend free time. Some people want to share their thoughts and discuss with friends. In any case, the number of videos on the Internet has increased dramatically.

Many outsiders may think that the Harlem Shake event was crazy; However, the feedback face-to-face has mainly been positive. Some of people thought that this kind of video was stupid and non-academic especially to appear on the University’s official channel.

To ask a simple question, what did this video project teach? Halonen says: Doing and creating the video developed a feeling of common togetherness. The Harlem Shake video also raised the number of viewers on the Vimeo channel. After Harlem Shake, other videos were also found on the Faculty’s new Vimeo channel.

This Harlem Shake video gathered together keen people from several faculties and they all had a fun time. The making of the video gives many kinds of opportunities and has become one part of teaching. The videos are a part of the culture of children and adolescents (see Ruokonen & Ruismäki 2013). The interviewee experiences the making of videos as the factor, which includes fun and educational elements; it also increases the motivation and satisfaction of teaching. This is especially important in the Finnish school context in which it is important to raise school satisfaction.

Acknowledgements

The author(s) declare that there is no conflict of interest.

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About this article

Published online: 30.11.2013

Pages: 703-713

Publisher: Cognitive-crcs

In: Volume 7, Issue 4

DOI: 10.15405/ejsbs.104

Online ISSN: 2301-2218

Article Type: Original Research

Cite this article

The Problematics of the Fake Harlem Shake

Sezin Koehler on March 18, 2013

Cross-posted at Racialicious.The Harlem Shake is a syncopated dance form that first appeared on the New York hip-hop scene in the early 1980s. In 2012 music producer Baueer created an electronic dance tune, unfortunately calling it The Harlem Shake. Baueer’s song inspired an Internet meme in which people rhythmlessly shake their upper bodies and grind their hips in a tasteless perversion of the original dance.

This fake Harlem Shake meme has become so ubiquitous that it has been “performed” by the English National Ballet, and gone further globally with a video from the Norwegian army, and in Tunisia and Egypt, where the song and imitation dance has become a protest anthem.

The irony of an African-American cultural relic being white-washed to the point where other people of color perform its bastardized version is not lost, and this takes on a whole new level as teams with majority African-American members such as the Miami Heat and Denver Nuggets add to the fake Shake canon.

A major problematic of this meme is that it takes an already marginalized group in America, one whose history and culture has often been appropriated and co-opted in fetishistic ways by the white majority, and makes a mockery of not just them, but an entire dance tradition. This is not lost on residents of Harlem, many of whom recognize cultural appropriation and malrepresentation when they see it:

In spite of a number of calls online from African-American writers, artists, scholars and supporters like myself to bring attention to the real Harlem Shake, every day there is instead a new group adding to the misappropriated dance. When you Google “The Harlem Shake” you must scroll through pages before you reach any posts about the actual hip-hop tradition.

This literal erasure of black culture and its replacement with an absurdist movement and meme needs to be considered in light of African-American oppression and institutionalized racism in the United States. Supplanting the sinuous artistry of the Harlem Shake with frenetic styleless arm flailing and hip thrusting is yet another brick in a grand wall of symbolic and structural violence that further relegates an entire culture to the margins, both on and offline.

As the Harlem residents said in response to the meme: “Stop that shit.”

P.S. Here’s how to actually do the Harlem Shake.

Sezin Koehler is a half-American half-Sri Lankan informal ethnographer and novelist living in Lighthouse Point, Florida.

Flash mob and challenge - what's the difference?

Challenges have taken over the internet. Or is it a flash mob? Before stuffing a toilet paper roll like a soccer ball, we suggest understanding what exactly you are involved in.

The word comes from the phrase flash mob - "instant crowd". People gather in a public place and perform one action: they dance a learned dance or synchronously freeze for a few seconds.

The most massive flash mob, which entered the Guinness Book of Records, took place in Chicago in 2009year - more than 20 thousand people danced to the Black Eyed Peas.

The English word challenge means "test, challenge, difficult task." The phrase "I challenge you to do it" can be translated as "Are you weak to do this?".

The original meaning of the challenge is to show that you were able to complete the task and pass this challenge on to others. Dancing to the Black Eyed Peas is cool and fun. But pour a bucket of ice water on yourself (the same viral Ice Bucket Challenge ) is a dubious pleasure.

The golden era of flash mobs came in the early 2000s. And then social networks appeared, and all activities moved to the Internet. At first, nothing changed in the terminology: Harlem Shake , which blew up the Internet in 2013, was also called flash mob.

But gradually in the English challenge he pulled the blanket over himself. Type in the search engine “flash mobs 2020” - there are very few fresh results, and even those that exist are good old flash mobs in real life. Now all the mass movements on the Internet are called challenges - even if the task is very simple.

Drake started Toosie Slide Challenge — the whole TikTok repeats the dance “Right foot up, left foot slide. Left foot up, right foot slide” (“Lift your right foot, then your left foot and slide. Lift your left foot, then your right foot and slide”). Participants of Flip The Switch Challenge switch clothes with a click - the funnier the new looks, the more chances to get likes.

Choosing between the words "flashmob" and "challenge", you can convey your attitude to what is happening. If “10 years later” is a flash mob for you, then you published your old photo with pleasure. And if you call it a challenge, then you hid albums with children's photos away - put this test, challenge and all possible synonyms on the Internet for you.

Although the word "flash mob" also fades into the background - in Google search, the "challenge" has about 600 thousand more results. But, for example, the IsoIsolation project, where people repeat famous paintings at home, calls itself an “anti-handic flash mob”.

It is possible that soon Russian will stop saying “flash mob” as well, because many people on social networks do not know English and simply copy English-language hashtags. As we all did not know English in childhood, but Britney Spears and 50 Cent sang along. Although it wasn't worth it. See for yourself what is actually sung in the favorite songs of our childhood.

— How to dance the Harlem Shake?

Before the wave of parodies and obsession with gang style had subsided, a new Internet meme appeared on the horizon from the Chelyabinsk meteorite. Meet: Harlem Shake , Harlem Shake , or simply Harlem Shake !

Harlem Shake is actually a popular style of hip hop dance and the title of an instrumental track by music producer Baauer. At the same time, do not confuse what you will see below with the original dance style. In early February 2013, a video appeared on YouTube , which is considered the starting point of mass hysteria.

Here is a little history about the first video and the most popular videos in the Harlem Shake style.

What is the essence of the Harlem Shake dance?

Similar videos begin with the fact that for the first 15 seconds a person in a mask or a headdress is dancing, while the other characters in the video are busy with their daily activities. After that, there is a change in the musical mood and all people begin to dance and perform the most unimaginable, ridiculous, wild and chaotic movements. The duration of the video is approximately 30 seconds, which, perhaps, can explain the high growth in the popularity of such videos. In addition, in the second half of the video, people are dressed in crazy outfits or appear almost naked in front of the camera.

The simplicity of the concept gives fans a lot of room to create their own distinctive variations while retaining the core elements. Two people are enough to create the simplest video, while a crowded stadium can work on a more complex version.

When did it all start?

It all started on February 2, 2013, when five Australian teenagers from Queensland uploaded their video. According to them, they simply did not know what to do with themselves in cloudy weather, and decided to film their pastime on video under an excerpt from the single Harlem Shake . Almost immediately, videos began to appear, created by analogy with the original from the Australian guys.

What about popularity?

As of February 11, about 12,000 variations of the popular internet meme have been uploaded to YouTube, garnering a total of over 44 million unique views. On February 15, the figures changed significantly: about 40 thousand versions and 175 million views.