How expensive is dance

Dance Class Rates: How Much Should You Charge As A Studio Owner?

It’s a common question for dance studio owners: how much do dance classes cost? Or more importantly, how much should you charge to remain competitive yet profitable? The answer can make or break you as a business. If you get your dance class rates right, you’ll have happy customers and enough revenue to pay your bills on time. On the other hand, getting it wrong could put your studio in jeopardy.

At Studio Director, we empower studio owners to run their day-to-day operations seamlessly and with ease. Because of that, we have an expert take on how studios across the country determine dance class rates successfully. From average rates across the U.S. to factors to consider, here’s what you should know.

How Much Do Dance Classes Cost?

Everyday Health found that, on average, large group dance classes can cost students between $40 and $160 per month for one dance class per week. But, as you already know, this will vary greatly from studio to studio due to several different factors.

First, geographical location has an impact on the average cost of products and services. Dance classes in New York City are bound to be much more expensive than they are in a small town in Wisconsin. This principle applies to nearly everything, as the cost of living is drastically different in each location.

Because of this, it’s important to look at your local community and the average rates it will support. Find dance class rates for all of your close competitors. Look at the average. Look at the outliers. Depending on your studio’s approach, you may charge slightly more for premium lessons or you may decide to offer more affordable classes for larger groups of students. 

Likewise, the types of classes you offer will have an impact on your average dance class rates. For example, ballet classes for toddlers are usually cheaper due to the length of the class. At that age, most children can only tolerate a 30-minute class. It will make the price look a lot different than a 60-minute ballet class for teenagers with several years of experience.

At this point, get a general idea of how much you could charge before plugging into your current expenses.

How to Calculate Your Monthly Dance Studio Costs

Before you start finalizing dance class fees for your studio, it’s essential to know your numbers. You must have a clear view of all the costs related to running your dance studio.

Start by adding up every expense, including:

  • Monthly mortgage or rent of your studio
  • Utilities such as water, electric, heating, and air conditioning
  • Staff salaries
  • Marketing activities and materials
  • Professional subscriptions and dues
  • Software fees
  • Janitorial expenses, such as a cleaning crew, cleaning supplies, and toilet paper
  • Office supplies, such as pens and paper
  • Maintenance and upkeep

In short, you can’t determine the amount of money you need to bring in until you know what you’re spending. You should always be able to stay afloat despite the inevitable ups and downs of registration numbers.

Once you have that number, it’s time to start finalizing fees for each different type of class.

The reasons a student may choose to take a private class could be:

  • They need specialized attention to break down the material
  • Embarrassment over their technique
  • The student desires to learn at a faster pace, and learn their strengths and weaknesses quicker as well
  • The student doesn’t want to socialize with other people

Because of the fact, one-on-one instruction is so constricting (i.e. the dance instructor can’t earn from other students during this time), private classes are typically more expensive per class than other class types. As such, it’s not unreasonable to charge between $85 and $95 per private class.

Where to Start With Different Dance Class Fees 

Consider the various types of classes you currently offer and those that you want to offer. Differences in class size, age ranges, and length of classes will all have an impact on dance class rates.

Here are the most common types of classes and the value they provide.

Large group classes

Large group classes usually consist of a dozen or so dancers to one teacher. If you have more than this, it’s generally a good idea to bring in a second instructor. However, this will depend on the age and skill level of your dancers. These large group classes are most popular with students because they’re a cost-effective way to learn how to dance.

As noted, large weekly group dance classes rates range from $40 and $160 per month for students. Some dance studios also charge a registration fee. We’ll dive deeper into the topic of registration fees later in this post.

Semi-private classes

For those looking for a group setting that is a bit smaller, semi-private classes are a great option. Because there are only a few students, the teacher will be able to closely monitor technique and form for more personalized instruction.

It’s not abnormal for a small group class of three students to cost around $50 per lesson per student.

Private lessons

Students who want to perfect their technique may prefer private dance lessons. This allows for one-on-one specialized coaching to focus on their strengths and weaknesses.

As expected, these classes are more expensive than other class types because the teacher is limited in how much they can make during that time slot. This one also varies depending on the teacher’s skill—expect students to pay at least $50 for a one-hour lesson, if not substantially more.

Additional Factors for Calculating Dance Class Rates

Beyond your dance class rates and average dance class rates in your community, there are other fees or payment structures to factor in.

Registration fees

Registration fees aren’t unusual for new students, but waiving them can be a selling tactic. For example, your studio can run occasional specials that allow sign-ups without a registration fee during certain dates.

This provides saving opportunities to entice students, but still gives you a profit boost outside of these promotional windows. Much like other dance class fees, studios vary on this price tag. While some are as low as $25 per family, others may charge $100 or more. 

Cancellation or no-show fees

There are always cases when a student will have to cancel or reschedule their class. It’s important to provide some level of flexibility. From unexpected illness to family vacations, life happens!

However, some studios implement fees for last minute cancellations or no-shows to make up for the loss of income. While this is certainly normal at many studios, it’s important to keep your cancellation fee within reason to avoid losing students.

Dance packages

Dance packages are a great way to encourage sign-ups and gain a predictable stream of revenue. Instead of paying per class, your students have the option to pay up front for a certain number of classes. This fee usually amounts to a lower cost per class than paying for just one class at a time.

Some studios prefer to only offer these types of dance packages, while others prefer a la carte options. To determine what would work best for your studio, consider conducting a survey or poll with your current students.

Maximize Your Revenue With Dance Studio Software

Once you have this information gathered, you’ll have a good idea of what rates you should charge in your community for the types of classes you offer.

Even with the perfect dance class rates structure, though, it’s important to save where you can. One tool that can help you decrease expenses and boost productivity across your business is dance studio software.

From online registration to credit card processing, Studio Director is your go-to partner for streamlining your administrative tasks. Plus, revenue reporting makes it easy to maintain a bird’s eye view of your finances, so you know when your rates are too low or when there are opportunities to raise them successfully.   

Ready to get a feel for what we do at Studio Director? Check out our interactive product demo!

Discover How Our Software

Can Help Your Studio

Get Started Now

2022 Dance Lessons Cost (with Local Prices) // Lessons.


Average cost for Private Dance Lessons ranges from

$50 - $85 /hr

The average cost for dance lessons is $60 per hour. Hiring a dance instructor to teach you to play the dance, you will likely spend between $50 and $85 on each lesson. The price of dance lessons can vary greatly by region (and even by zip code). View our local dance instructors or get free estimates from teachers near you.

Get free estimates

20+ Dance Classes found near you!

View Classes Near You

Author: Jen K.
Millions of people ask for cost estimates every year. We track the estimates they get from local teachers, then we share those prices with you.

Whether you need to brush up your dance skills or start from scratch, lessons will cost you about $60 an hour and higher, depending on the skill of the instructor and type of dance classes. Many parents encourage their kids to start early with ballet or hip hop, while other adults take it up as a gentler form of exercise after experiencing health difficulties.

Dance lessons will cost you about $60 an hour.

Individual Lessons

The prices for private dance lessons are usually based on the creation of a custom lesson plan, location, length of lesson, and the dance teacher’s years of teaching experience and awards. Lessons can last from half an hour to a full hour, and are priced accordingly. A sampling of prices is:

  • Arthur Murray Dance School Of Tacoma | from $65/hour
  • Omni Dance Studio, Houston, TX | $75/55 minutes, with reduced rates for recurring classes
  • 1st Dance Studio, St. Petersburg, FL | $85/45 minutes
  • Dance Unlimited, Los Angeles, CA | $40/hour
Lesson Length Average Cost
30 minutes $35
45 minutes $45
60 minutes $60

Lessons from Highly Accomplished Teachers

The cost of private dance classes is directly related to the accomplishments of the teacher, for example, Mile High Dance Center in Englewood, CO, has eight instructors and say “Our instructors range from Juilliard graduates, to professional NFL Cheerleaders, high school pom team coaches, Joffrey Ballet Company members and so much more!” Their prices begin at $45/month for 30 minutes a week.

The Center for Performing Arts Dance Studio, Methuen, MA, says, “All of the CPAM teachers have one or more than one of the following: college degrees in dance or theatre, professional touring experience, and/or dance teaching certifications.” Pricing begins at $36/month for 30 minutes a week.

Packages and Special Offers

You can usually score a greater price if you pay upfront for asset number of sessions. For instance, A Step Above Dance Academy in Aurora, IL, offers private lessons at $40/30 minutes if you buy a nine-week package. Gotta Dance in Chelmsford, MA charges $25/30-minute session for nonmembers, but that price is reduced if you are an annual member and if you have a family discount.

Standalone Specialties

Perhaps you have a particular event in mind and you’d rather find a private dance teacher who specializes in helping you dance properly for it.

Omni Dance Studio in Houston, TX, offers a special wedding package of “five or ten private lessons with a customized choreography specifically for you with the song you have chosen. ” Five lessons cost $399 and ten cost $650, split into two payments. They recommend starting the classes three to six months in advance of the date.

1st Dance Studio in St. Petersburg, FL, puts on dance parties regularly—such as Argentine Tango Milonga night, DJ Dance Mix night, and Open Dance night—so you can put your newfound dance skills into practice. The cost of some of these is included in the monthly membership fee.


Most dance teachers have dance certification or degrees in dance. They have danced in dance troupes, performed on stage, and are members of various dance organizations. An online search is probably the quickest and easiest way to narrow down your choice of dance teacher.


Most dance classes are given in a studio. Some of the cheaper classes don’t have one, so they rent a space in one once you book your lessons and add that onto the cost of your class.

Ready to take dance lessons?

Get free custom quotes from qualified dance instructors in your area.

Get Started

Sports ballroom dancing ⏤ expensive: myth or reality?

How much does it cost to send a child to ballroom dancing

Ballroom dancing is called an elite sport for its beauty and aesthetics. This is one of the few sports disciplines that is intertwined with art. Parents think: elite ⏤ means expensive, which is why they are afraid to bring their child to a trial lesson and choose another section.

But even there unforeseen expenses await them: for rhythmic gymnastics classes they are asked to bring a personal jump rope and a hoop, to buy ice skates to the hockey section, and to the drawing studio ⏤ a whole list of items for creativity.

We dispel the myth about the overwhelming luxury of ballroom dancing for beginners and teach dancers who have continued their dancing path at a professional level to save money.

Novice ballroom dancing budget

⏤ My daughter wants to dance, but I read that ballroom dancing ⏤ is very expensive! ⏤ a common misunderstanding of parents of children who want to come to the academy for classes.

Spending in ballroom dancing does not happen all at once. For the first two years, the child does not need a special dance uniform and costumes for performances, so ballroom dancing will not hit the family budget.

For training in the gym, children wear basic clothes: cotton T-shirts, shorts and skirts, Czech or jazz shoes. We are sure that some of this is already in your child's wardrobe. A detailed checklist for training with tips on where to buy it is profitable, read here.

You don't have to spend money to play at intra-club tournaments. Children perform in black and white suits, and some elements of clothing easily migrate from school uniforms: boys ⏤ white shirt and black trousers, girls ⏤ white gymnastic leotards or turtlenecks and black skirts. The hairstyle also does not require capital investments: it is enough for boys to comb it, and for girls to make a simple bun.

You can try ballroom dancing for free at the Fiesta Children's Dance Academy. We have developed a system of two trial sessions so that you and your child can see if this type of physical activity is right for you.

Professional dancer's budget

In the third year of study it becomes clear:

  • Is the child interested in ballroom dancing?
  • want to continue professionally?
  • is the family ready for the fact that now their schedule of life will depend on training?

Serious spending comes with serious sports. The dancers of the professional group train in special dance clothes and shoes and think over costumes for competitions. But such expenses will not bypass you in any sport.

Comparison of ballroom dancing with other sports

Any sport ⏤ hockey, karate, horseback riding, rhythmic gymnastics and other activities ⏤ is not cheaper: as in ballroom dancing, a child cannot do without special clothes and equipment.

Trainings and master classes ⏤ are not free fun, not only in ballroom dancing. In any sport, parents must be prepared to spend time and money on additional activities, the number of which increases as the child grows up.

Ballroom dancing: how to save money?

Dance sport is considered expensive because of the appearance of dancers in performances: shiny costumes, perfectly styled hair and impeccable makeup. But here, too, there is an opportunity to save money:

Children grow up very quickly: a dancer often wears a costume 2⏤3 times. You can always buy a used outfit in excellent condition for 30⏤50% cheaper than a new one. On our Instagram, we help the dancers of the Fiesta Academy to find new owners for their costumes.

Hair and makeup is easy to learn from free videos on Youtube.

We don't like the word "spending" and "spending". There are so many advantages in ballroom dancing that it would be more correct to use the word "investment" ⏤ in health, in excellent physical shape, in the beauty and grace of your children and in their happy life.

Anastasia Bondarenko

Dancing training - tips for beginners

Everyone can learn to dance, regardless of gender, age, physical fitness and musical talent. Let's list the main stereotypes and immediately give them a refutation:

  • "You need to develop skills from early childhood." Modern dance schools offer training from scratch for any age category - from preschool to retirement age.
  • "I have no ear for music" - it is not at all necessary for a dancer to distinguish the note A of a small octave from the note F sharp of the first octave.
  • "I have no sense of rhythm" - it develops in the process of learning.
  • "I will look funny." Adults who first came to dance training have the same abilities, and accordingly, they look about the same.

Where to learn to dance

Of course, you can learn to dance at home, with the help of online training, but it is better to visit the studio. The benefits of this solution include:

  • classes in specially equipped rooms with large mirrors. This allows you to better perceive new material, visually see the result, track the dynamics, quickly correct the mistakes made;
  • direct contact with the trainer. Mentor not only leads by example. He finds an approach to each student. Even if the group includes a sufficiently large number of people, the coach manages to pay attention to everyone, point out mistakes, note the result. The personal praise of the coach is the best incentive to move forward;
  • communication with other students, new acquaintances. It is possible to organize joint leisure activities and even performances.

The only negative is that you need to study at a strictly defined time, so you will have to adjust your schedule.

Tips for beginners

Do you want to learn to dance but don't have a specific preference? Try several directions by visiting trial lessons. Having chosen "your" type of dance, start regular training.

Basic rules for beginners: