How to make a dance team

Top 10 Tips to Make Your Dream Dance Team


Top 10 tips you want to consider while seeking a position on your dream dance squad.

Competitive Dance and a Dance Squad

Dancing is a highly competitive activity. There are various kinds of teams such as Youth/association, middle school, high school, collegiate, all-star, and professional teams. The competition is at local, regional, state, national, and international levels.

Competing dance teams are judged on criteria sic as form, team unison, precision, movements such as jumps, leaps, turns, choreography, enthusiasm, and, the use and visual appeal of props such as pom poms.

In a routine, a squad or team will incorporate a specific dance style (i.e., hip-hop, jazz, or lyrical), technical work (leaps, turns, kicks, splits, jumps), and, depending on the routine, pom-poms, and cheers.

Dance teams are also popular in performance dance, especially at sporting events, most commonly performing during the pre-game and halftime periods (and, in some cases, on the sidelines) of football and basketball games.

A Dance Tryout

Given the immense popularity of dance teams, getting into a favorite dance squad is not an easy task. Every girl in their freshman year wants to be one of the girls in a sparkly top dancing on the sidelines on every Football Friday night throughout the fall. To achieve this dream, a dancer requires dedication, commitment, skills, talent and more.

Anyone interested in being part of a dance squad, both in high school and college is required to attend a tryout. Tryouts are usually held in spring or early summer, so the teams are ready before most sports begin.

There are several aspects to a dance team tryout with the first thing being to know the basic dance techniques that will be used during the season. These techniques usually comprise of toe touches, fouetté turn combinations, kicks, and switch leaps.

One of the critical expectations included in a dance team tryout is that a dancer can quickly master multiple short routines in different styles. You must know specific styles or forms of dance for certain team tryouts. For example, NDA teams compete with routines that incorporate jazz, hip-hop, and poms styles, so in an audition, you will learn a routine in each of these types of dance and then perform them shortly after that in front of the panel of judges.

Tips to conquer Dance Team Tryouts

You have been following a particular dance team for years and have all their performances imprinted in your mind. You even know your favorite dancers by name and signature moves from pieces they've choreographed. Your life mission is to be on the stage with rehearsing, hanging out, training with them. Whichever dream dance team it is – you can be a part of it.

Whether you're trying out for a high school team, or one at the college or professional level, use these tips and tricks to navigate through every step of what can be an emotionally and physically demanding experience.

1. Think About Why You Want to Join a Specific Dance Team

Is it because you look up to certain choreographers and directors? Because you want to grow in that team's style? Because your mission as a dancer aligns with the team? A clear and compelling reason will help you keep your focus on your goal, especially when you run into obstacles or experience hardships during the journey.

You will be interviewed, and knowing answers to why you want to audition for a particular team will make a difference. Considering you will be playing the role of an ambassador when you attend charity events or local events, you need to remember your real purpose for being part of a team, so it shines through in front of fans.

2. Train as if You're Already on the Dream Dance Team

A dance team spends a lot of time together, what with the weeks and months and years of rehearsing and performing and travel. Teams are families and little communities. For a newcomer to belong to a team and be welcomed, they have to vibe with the team, as a dancer and just as important as a person.

To achieve this, you need to belong to that community and one way you can do that are by taking classes from/with members of the team, especially the directors. You will start to get familiar with their style, teaching methods, and personalities. You will also get to know the other members of the team who are taking those classes. Use the lessons to not just learn about the choreographer or director's style by observing them; even analyze how they move, how they take instruction, and how they interpret the music.

Being familiar with the style that is expected will give you confidence, and even if you mess up during auditions, the team and directors will have already seen you train and dance outside of that!

3. Form Relationships with the Team Members

If part of the reason why you want to join a dream team is the culture and kind of people on it, then you need to understand if in the long term it will resonate with you. Each team has its own culture, a brand, personality, and history that were shaped by its members since the team's beginnings. Do you vibe with it? Remember – the team has to be a good fit for you, too, as much as you are for it. So get to know the team members and you will get a sense of if it's the place for you. And if you can get along with most of the people on the team, you're good.

4. Get Details

And by that, I don't mean the audition dates. Dig around to find out about any team skill requirement; specific techniques in dance forms that you will need to know, like splits or double pirouettes. Checking on other important details such as participation fees, weight limits, and what the day's event schedule looks can help you feel prepared and in control. Getting the lay of the land before the big day arrives will not only help you prepare better, but you'll feel calmer and focused as a result.

Find out if there are a 'pre-audition workshops' before the actual audition too and ensure you go to those!

Ask around to see what the audition process will be like, how many cuts they will have if there will be callbacks if it is an all-day event or will take a few hours. Be prepared accordingly and bring a change of clothes, water, snacks, and of course the right mental makeup.

5. Take Classes from a Professional Studio

When you are preparing for being part of a top-notch dance team, your dance skills will be the most critical consideration. Hone them to a razor sharp edge by taking professional dance lessons ahead of time. A strong background in dance will also give you an advantage over other dancers who have little or no formal training.

Before signing up to dance classes, research to identify what style of dance will best help you in your tryouts. Ballet helps with balance and poise while Jazz can help boost your precision and technique. A hip-hop class will help you take your style up a notch. 

6. Improve Your Technique

So you have always danced and felt prepared to take on the toughest audition? Don't let it lead to complacency. Becoming a collegiate dancer means you still have room to improve as the expectations you must meet have been drastically raised. Practice your turns, practice your jumps, practice your leaps, and especially practice unique skills that could set you apart- such as wearing your hair and makeup and interview skills. 

Sign up for classes that can give you the practice you need and help you perfect required skills. The coaches can share their own stories, and you can certainly benefit from the tips and advice from those who have been around. 

7. Get in Your Best Shape Ever

Supplementing your dance classes at a professional studio with a workout plan at least a few weeks before your tryout will up your endurance and flexibility significantly. A good workout plan should include a combination of cardiovascular exercises balanced with stretching or yoga.

If you do make the team, you will have to most likely participate in a training camp with the rest of the team, so it’s best to be prepared in advance. Doing a split requires daily stretching; you will also need a lot of strength and stamina to be a dance team member. Work on building muscles in your back and stomach, and condition yourself by raising your heart rate each day by exercising. 

8. Be Teachable

When auditioning for college programs, judges are looking for more than proper technique and knowledge of dance forms. Having a teachable personality means staying loose, staying engaged, laughing at your mistakes, and holding your head up high. And don't rest unless you get answers to your questions.

Your determination will not go unnoticed. Auditors want to know you are not smug about your achievements till date and are looking for those who they want to hang out with for the next four years, people who are open to learning, growing, and improving! 

9. Remember That Performance Scores Points

College Programs are looking for people who are good at two of the three triple threats (dancing, singing, and acting) but the golden ticket that will get your acceptance letter has to be your potential in the third realm. The judges are observing your willingness to go for it, and enjoying your performance the joy on your face, so, SMILE!

Personality is a big part of an art form like dancing, so make sure yours shines through; hold your head up at all times and keep a pleasant look on your face and show them how excited you are to be auditioning for a spot on the team. It is also essential that you speak well and are personable.  

10. Dress Appropriately

In the collegiate world, expect to appear on television and real close-ups. Thousands of fans see your shining face on the field or court, and thousands more will also be watching behind a television screen. With this being said, it is vital that you look your best at a collegiate tryout.  

Most dance teams have dress code requirements for tryouts. If the team doesn't tell you what to wear for tryouts, wear black stretch pants and a bright tank top or even a fabulous leotard. Brings two pairs of shoes, as there may be two rounds, one focusing on jazz (carry jazz booties) and the other for hip hop (use non-marking dance sneakers) 

Booty shorts and a crop top with nude fishnet leggings works excellent. Some bling on the top like diamante or sequins helps you shine, and of course, colors of the team you are trying to make will be a huge plus!

Keep Perspective

While your whole mission in high school and college may be to make that coveted position on the school, college, all-star or State dance team, going for a dance tryout is more than that. Auditions have an element of unpredictability, and there are as many stories of disappointed freshmen as there are of successful ones. Just know that the life lessons you will learn in the process of preparing for and giving a dance tryout are as precious as wearing the colors of the team.  

All the very best in making it to your Dream Team! 

How to Make Your College Dance Team

B10 College Dance Teams: University of Minnesota, University of Wisconsin, University of Iowa, The Ohio State University (left to right)

A college dance team is a great way to further your dance experience while also getting a college degree.  If you attend a university or even a 2-year college, there is most likely a dance team for their school. Thousands of dancers try out for a college team every year. Although, there are many dancers that audition, many high school dancers don’t even know where to begin. There are numerous tips and tricks to learn about making a college team, but many people won’t talk about them. One of the reasons is that they don’t want to share their secrets because it is a highly competitive process and no dancer is guaranteed a spot, even if you are a returner! 

When I started preparing for my college tryout, I was lucky because trying out for a college dance team didn’t have the fierce competitiveness that it does today. I had former college dance team members willing to help me and gave me advice on how to make my college team. Although this was only three years ago, each year brings young new talent with skills and tricks better than the year before.  

Choosing a Team

The first tip they gave me was to narrow down the colleges I wanted to attend. After I narrowed down my list then do research on the college dance teams. Each dance team has its own unique niche and reputation. Some are highly competitive dance teams that compete at the national level and that is their main focus. Other dance teams are strictly game day dance teams.

Most college dance teams like a hybrid of both. They balance their time between national dance routine preparation and game day events. In addition to whether the team is competitive or not, the type of style they specialize in differs with each team. Some teams have a jazz style while others are more lyrical or contemporary. Others specialize in hip hop while still others focus on pom. While I was getting ready for my college audition, I made sure I knew what the team’s style was and whether it coincided with my strengths as a dancer.   

College Dance Team Clinics

At the time that I tried out, there wasn’t a lot of recruiting; however, that has since changed and college coaches seek out the best dancers, just like any other highly sought-after college athlete. College dance teams will hold dance clinics for high school and middle school dancers throughout the year. There, the dancers can meet the coach and current team. In turn, the coach and team can see the dancers that may audition for the next school year.

One way to help make the decision easier as to which dance team a high school senior would like to try out for is to attend some of these clinics.  Sometimes, however, it is not that easy- particularly if the college is far away or there are conflicts with the dates. if you cannot make the trip to a particular college dance clinic, not to worry- you can also do research online. Many college dance teams have social media accounts where you can see if the team competes or if they just do game days.  Many post their dances so one can see what type of genre, they perform the best and most often. Today, trying out for a college dance team has become more competitive, so while attending a clinic in person is not mandatory, it has become vitally more important.   

UDA Dance College Combine
The Recruitment Process 

The pandemic has changed the way we live and it has also changed the way dance team members are selected especially on the collegiate level.  The recruitment process is a relatively new way of discovering and selecting new team members for college dance teams and it came about as a result of not being able to hold traditional college dance team tryouts.  For the University of Iowa as well as many highly competitive university dance teams across the country, the 2021-2022 dance team was actually the first year of the recruitment process for most college dance teams. To be recruited, it is important that you go to the recruitment clinics. Although tryouts have turned into a recruiting process, these prep clinics give coaches an idea of who they want to recruit next year.

Each college that is recruiting new members will have its own clinics throughout the year. You can find the specific dates and locations of these clinics on their social media pages or their online websites. When you go to these clinics, they will teach you dance combos in the specific dance styles that the college team does. It is important that you do your research before attending these clinics so you know what styles they do and you are able to perform the skills that the dancers on the team can perform. While it is helpful if you can get help from a dancer affiliated with that team, you can also watch performance videos online.  

Looking like You Are ALREADY a Member of The Team

At these clinics, you may also have to do a dance improvisation by yourself in front of a live audience. During this portion of the clinic, you should show off your best tricks and turns and don’t forget to perform. It is also very important that you look professional when attending these college dance team clinics. You will be meeting the current team and coaching staff. Not only are they going to visualize you as a member of their team, but a representative of the University. Another reason why it is important that you do research before attending these college dance team clinics is that different teams also have different looks.

Some college dance teams want their dancers to have a clean athletic look. An example of an athletic look is having your hair pulled back in a bun. Other teams want their dancers to have more of a “glam” look. In this case, wearing your hair down with some make-up and rhinestones on your dance top would be more appropriate.  Again, this information is easy to find on the college dance team’s social media account. You can look up past years and see what their current members looked like when they were at tryouts.

What to Expect During The Recruitment Process

At these recruitment clinics, coaches may also observe how you interact with others and members of the current team. Most coaches want to make sure that the girls she places on the team can get along with each other. In addition, they are looking for a dancer who not only has great technique but also one that works hard. Coaches also like looking for a dancer that is “coachable”. Being “coachable” means accepting and welcoming constructive feedback while also being quick to learn. When a coach sees potential in a dancer, she may ask for contact information or express interest in them.

13 Ways to be More Coachable
How to be More Coachable in a Sport

After the clinic, the coach may invite you to join the team or request to send in a tryout video. It is important that you attend recruitment clinics and combines. Attending these will help you practice auditioning and meeting coaches at schools you want to attend. Another important factor is to let individual coaches and current team members know that this is your dream! You want them to know that you want to be a part of that particular team and dance for them!

Performance Teams vs. Competitive Teams 

Different college dance teams can also differ from one another based on what type of team they are. The two main types of college dance teams are performance teams and competitive teams. Performance teams do not compete at the national or regional level, they just perform at games. Performance teams will dance on the sidelines and during halftime and will also attend public relations events for the university. These teams are often classified as clubs. Similar to a competitive team, you still must audition or get recruited to be part of that college dance team. An example of a performance team is the University of Kansas.  Rock Chalk dance team is the official dance team for the University of Kansas. They perform at their football and basketball games and attend public relations events.

The University of Iowa Dance Team at Iowa vs. Indiana

Competitive teams dance also dance at sporting events like the performance teams do. A big difference is that they also compete at the regional and national levels. Most college dance teams that are competitive compete at either the NDA Nationals or the UDA nationals. It doesn’t matter if the team is a performance or a competitive team, it is still competitive to get on a college dance team. It just depends on the time commitment you want to devote  and the type of style you want to do during your college dance team career.

College Nationals
NDA College National Official SiteThe University of Iowa Dance Team at UDA Nationals. UDA Nationals is held at The ESPN Wide World of Sports Center in Orlando, Florida.
The “It” Factor 

The recruitment or audition process for a college dance team can be intimidating. It is not only highly competitive, it is also subjective- based on someone’s opinion. Some college dance teams will have over 200 dancers trying out to make the team. Many dancers with talent won’t dance in college because there are so many dancers that want to. Everyone can think of a person they know who has that “it” factor. That “it” factor that makes them stand out in a crowd of hundreds. 

Some dancers are born with that “it” factor- that magic when performing while others have to practice to stand out. One way to do this is to do your research, know the skills you need and come looking professional. When you show up at the clinic, you must look like you’re already a member of their team. Find out what skills that team usually performs and practice your best tricks. Practice makes perfect! After doing that, you can confidently go into the recruitment process! If you accomplish these three things, you will have that “it” factor at your college dance team recruitment, and hopefully earn a spot on that team!

How to Create a Dance Team - Dance Instruction

Creating a dance team requires planning and careful execution. With a little organization and a lot of hard work, you can create a new group that has the potential to be very successful.

Step One: Understand Your Purpose

Before doing anything else, it is important to understand the purpose of creating a dance team. To understand this, ask yourself a few key questions.

  • Why am I interested in starting a dance team?
  • Is there a particular population I want to serve?
  • What unique gifts and talents will my team bring to the community?
  • How can I see this in real time?
Related Articles
  • Photos of ballet dancers
  • Interesting facts about dancing
  • Dance studio equipment

There are no correct answers to these questions. However, what you write will give you clarity in the future. Examples of team goals can be found in the mission statements of the Kolleens Dance Group, Bloomington, Minnesota, or San Francisco, California Dance Group.

Step Two: Measure Interest

To build a successful team, the community must have a vested interest in supporting its creation and growth. This includes a number of parties.

  • Dancers
  • Potential clients
  • Potential sponsors
  • Possible team management

Where to watch

Post some local tentacles on online bulletin boards, dancewear shops, coffee shops, flyers, posted in and other places that those who have experience and profession related to dance may stumble upon. Make sure the announcements clearly state your goals and vision for the team. This will help you find people you can contact later for dancers and gigs. Engage with friends, family, and colleagues to see who might be willing to help themselves in some way, as well as those who might recommend themselves in their circles. If there is significant interest, the next steps will be much easier.

how much is my collection of Barbie dolls

Step Three: Choose Your Offers

There are many options for managing your dance team.

  • Participate in dance competitions
  • Recruit
  • Volunteer at local events
  • Host solo concerts

The offers you choose depend on your goals and the interests of the community.

Step four: think about costs and benefits

When selecting proposals, be sure to indicate how you will earn funds to pay for practical costs that may arise. You will need to create a budget that includes the following.

  • Rehearsal room rental - Rates typically range from $20 to $50 per hour if you pay per session, with discounts for those who pay the entire month in advance.
  • Team uniform and suits. Clothing prices range from $100 to $600 depending on the quality and style you are looking for. What you choose for your team will greatly influence your proposals. For example, evening wear will be different from operational wear.
  • Dancer Salary (if applicable) - Wages range from a minimum to $60 an hour for smaller events.
  • Building Your Website - From buying a domain name to hosting services, you'll pay between $20 and $30 per month. Hiring someone to develop the page will cost extra, but your team may look more professional. However, there are plenty of tools to create your own if you want to save some money.

The more you can determine now, the more information you will have to build your squad. You also need to create a fundraising plan to determine how you will cover your budget.

Step Five: Build a Leadership Team

As the old saying goes, there is no "I" in a team. While you can probably build a dance team yourself, it's strategic and wise to build a team of people who can play leadership roles.

  • Director - team leader
  • Administrative assistant - takes notes during meetings with administrators, directs customer questions through the appropriate channels, is responsible for general customer service and accounting
  • Event organizer - responsible for finding venues, suppliers and organizing events.
  • Head of Marketing - to manage advertising and sponsorships
  • Digital Media Coordinator - to manage the website, content creation and social media.

Paid or volunteer?

If you plan to make a significant income from your dance team offerings, these roles should be paid in accordance with industry standards as listed on sites such as If the team is for community service or will only pay through the competition, find people who are willing to volunteer their time. You can use the same channels listed above to fill these roles. Also, post an ad on Craigslist. Be sure to meet in person or schedule a call to get an idea of ​​the applicant's personality and experience. You'll want to find people who love what you're trying to achieve and are willing to help you build your vision.

Step Six: Hire Dancers

When hiring dancers, know who you are targeting. They can range from people who love to dance in their free time to those who dance professionally full time. Choose one or two dates for open auditions. Place an ad to recruit dancers on a talent or job listing website or in your local newspaper. Include clear listening and waiting rules in the call.

  • Are you looking for people of a certain age or gender?
  • Do you want them to prepare their own solo dance program to try out, or are you going to teach them how to dance in a particular style?
  • Is there a dress code?
  • Do you have a fixed rehearsal time that they need to fit into their schedule if accepted?
  • Will the dancers receive money during performances and rehearsals or will they volunteer their time?

The more the dancers know in advance, the closer the potential talent will match the qualities and skills you need. You will also have the opportunity to be more selective about who you accept.

Step Seven: Rent a rehearsal space

Many of the larger dance studios rent out dance spaces to smaller groups for an hourly rate. High school gymnasiums, recreation centers and even warehouses are other options. Pick a location that fits your team's needs and budget. When you have a spot, schedule a time for your team to get together two or three times a week and start dancing!

strange things to write to friends

Rehearse, perform, compete

Building a dance team is hard work, but once the foundation, leadership and dancers are in place, you begin the exciting task of empowering others to shine through the beauty of artistic movement. Sign up to compete or offer to speak at a local event to give your team something to work on until you get more opportunities.

Promoting a dance school: how a dance studio advertises and promotes services

Promotion of a dance school requires a non-standard approach in marketing due to the specifics of the business area. Dancing is fun, energy and drive, so advertising for a dance studio should evoke the same emotions. The times when new customers could be attracted by distributing leaflets near the subway are long gone. The modern audience wants everything at once. It is necessary to introduce her not only to the services, but also to the people who provide them. In this article, we will tell you what to do before starting to promote a dance studio and how to attract new customers using different types of advertising.

What to do before starting to promote a dance studio

1. How to determine the target audience

As in any other area of ​​marketing, advertising and promotion of a dance school is based on the study of your target audience. At the same time, you need to understand that dance studios have direct and indirect competitors. Fitness clubs, wellness centers, martial arts schools also offer sports and development services. Therefore, the task of your marketing campaign is to convince people that dancing is the most suitable way of leisure.

Vogue dance with Verona Models

You can analyze the target audience using:

  • • questionnaires or surveys;
  • • interview;
  • • focus groups;
  • • thematic blogs and forums;
  • • social networks.

The last method is good because with a minimum of money and time spent, you will find out the nature, habits and needs of your target audience. Also in social networks, you can see how and for what audience competitors are promoting their services.

2. How to create a client portrait

After analyzing the target audience, you need to break it into segments and create a portrait or avatar for each. Here is a list of parameters to consider:

  • • gender;
  • • age;
  • • area of ​​residence;
  • • income level;
  • • marital status;
  • • interests;
  • • problems and pains.

By “running” clients through this list, you will get their psychological portrait. It will help you work out the benefits consumers will receive from your service and identify triggers to influence them.

3. How to create a sales funnel

Think about the customer's journey from the moment he sees the ad to the moment he buys the service. If you're promoting with free lessons, your sales funnel might look like this:

  • • interest in dancing;
  • • search for a suitable school;
  • • contact with advertising;
  • • sign up for a free lesson;
  • • free lesson;
  • • receiving an offer.
4. How to form an offer

The offer is formed based on the problems of the audience with the help of its main triggers. This is your promotional offer. “Learn to dance hip-hop in 3 months”, “Sign up for a free trial lesson”, “Become a member of a friendly community of dancers” - these are examples of offers for a dance studio.

5. How to create a landing page structure

The purpose of a landing page is to motivate the client and involve them in the sales funnel. It is important to remember that several advertising banners can be located on such a page at once. The structure of the landing page is based on the pains of customers. For example:

Banner 1: main offer.
Banner 2: Headmaster's video message.
Banner 3: photos of students and teachers.
Banner 4: school facts or regalia.
Banner 5: a unique offer, such as discounted private lessons.
Banner 6: subscription offer.
Banner 7: School FAQ and contacts.

With this approach, advertising and promotion of the dance school is much more likely to resonate with potential customers. After all, you interact immediately with all segments of your target audience and work out objections.

How to promote a dance studio through contextual advertising

The advantage of contextual advertising is that it starts working immediately after launch. In a short time, you can collect a large number of applications and reimburse the costs of promotion. But it will take time to figure out the settings of the advertising account.

There are 3 contextual advertising mechanisms:

  1. Search algorithms. By analyzing the most popular queries for keywords, the system brings you to those who right now are driving into Google or Yandex “dance school record online”. When interacting with such a client, it is important to convince him to conclude a deal as soon as possible, otherwise he will go to competitors.
  2. GMS (display network) Google and YAN (Yandex advertising network). They show ads on affiliate sites for people who are interested in dancing. This method gives a good conversion for a relatively low price, however, the audience received from such an advertisement will be cold.
  3. Retargeting or remarketing. It allows you to make a special offer for those who came to your site, but for some reason did not leave a request.

How to promote through targeted advertising

Targeted advertising is the most suitable option for small dance schools. An advertising account on Facebook and Instagram is much simpler than on Google and Yandex, and the cost of an application is lower. But contextual advertising has a higher conversion rate, as the target leads to a cold audience that your sales team needs to “finish”.

To make targeted advertising more successful, collect enough leads, upload the data to your Facebook ad account, and create a Lookalike Audience. She may be the most responsive.

How to promote a dance school with SEO

Before you start SEO promotion, carefully analyze your competitors. This will help you optimize your strategy and understand what services are in demand. For advertising to be effective, combine related keywords into groups (clusters) and prioritize queries. Then search algorithms will display the site in the TOP results due to natural traffic. You also need to make sure that there are no technical errors on your site.

Advertising with bloggers to promote the dance school

If you want to agree on a barter, use the following algorithm:

  • • through blogger search services, find those who live in your city and who are interested in the services of a dance studio;
  • • offer a blogger a free lesson in exchange for advertising;
  • • agree on cooperation. Be sure to specify how many advertising posts the blogger will publish in his account.

If the blogger does not agree to barter, consider how necessary this type of promotion is.

Other Ways to Attract Customers

To get maximum exposure, try additional promotion methods:

1. Free Lessons

Dancing is one of the most spectacular art forms. If you organize a public performance of teachers and students of the school, the audience will see the result live and receive additional motivation.

2. Promotions and discounts

To interest potential customers, arrange an open day. Workshops, consultations and discounts on subscriptions - showcase all the features of the school to interest visitors.

Modern dance school in Kyiv
3. Participation in competitions

First place in dance competitions is a sure way to increase customer confidence. To increase the conversion, try adding the phrase to the offer: “Do you want to learn dancing with the winners of the international competition?”.

4. Partnership programs with neighbors

The main advantage of such programs is a double budget for promotion, which allows you to organize a large-scale advertising campaign. Anyone can be a partner: a fitness club, a yoga studio or a children's music school. It is important to correctly present information and find common ground with the audience.

5. Offline advertising

Whether this method is needed depends only on the habits of your target audience. If, during its analysis, you found that most potential customers are subscribed to the account of a trendy restaurant, try to negotiate with the administration of the institution to promote your services. It can be both advertising on flyers and street banners.


For a successful advertising campaign that will pay off the investment, it is not enough to use one or two promotion methods. Complex marketing is needed with constant analysis and adjustment of the strategy. By combining various tools and platforms, you will be able to provide the school with a stable flow of students, and business with income and profit.

Learn more