# How much money do pole dancers make

## How Much Do Pole Dancers Make in 2022

For those of you who are considering taking up pole dancing as a profession, it’s always nice to get an idea of how much do pole dancers make.

Unfortunately, no EXACT data could be found on the internet. However, that doesn’t mean we can’t do the math ourselves!

We’ve done all the research and created this detailed guide based on what we learned to give you some idea of how much money you can expect to earn as a pole dancer in 2022.

### How Much Do Pole Dancers Make an Hour

The average hourly wage for a pole dancer in the US is about \$20 according to payscale. While the top 10% of earners make more than \$30 an hour and the bottom 10% of earners make less than \$10 an hour.

Of course, these are just averages – your actual earnings will depend on factors like your experience, geographic location, and the type of venue and place where you work.

### How Much Do Pole Dancers Make a Day

The number of hours a pole dancer works and the rate that she is paid per hour determines how much money she makes in a day. Pole dancers typically work anywhere from six to eight hours a day, and the average rate for their services is usually twenty dollars an hour.

Also read: Best Songs for Pole Dancing

Now let’s do some math!

If they work for six hours, it is six times twenty, which equals 120 dollars. So pole dancers make anywhere around \$120 – \$160 a day.

*This does not take into account any of the tips that might receive or overtime hours worked.

### How Much Do Pole Dancers Make a Week

The total amount of money that a pole dancer makes in a week is determined by the number of days that she works and her daily wage.

An average pole dancer makes between \$120 and \$160 in a single day’s work.

If the pole dancer works 5 days a week, she has the potential to make around \$600 – \$800 a week.

On the other hand, if the dancer works all seven days of the week, she can expect to make somewhere in the range of \$840 – \$1120 a week.

### How Much Do Pole Dancers Make a Month

How much a pole dancer makes a month depends on the number of days she works in a month and the amount that she is paid per day.

As we previously stated, a single day’s job can bring you anywhere between \$120 and \$160 for the typical pole dancer. So this multiplied by the number of days work should give you an monthly average.

If the dancer works 24 days, she can make around \$2880 – \$3840 a month. And if she works 26 days the pole dancer can make \$3110 – \$4160 a month.

However, a highly experienced performer can make considerably more than that.

### How Much Do Pole Dancers Make a Year

Assuming that you work for a total of 52 weeks per year will allow us to determine how much you will be paid annually (with 2 weeks of paid time off).

When working a job that requires a full-time commitment, you can expect to put in an average of 40 hours per week in the club.

2,080 hours of labor time in a year is equivalent to 40 hours per week times 52 weeks.

A yearly income of \$41,600 is calculated by multiplying the hourly wage of \$20 by the number of working hours in a year, which is 2,080.

Additional compensation may come in the form of bonuses, commission, tips, or a share of the profits.

### Pole Dancer Salary Comparison Table

Here’s a quick break down of how much pole dancers make:

 \$20 An Hour Total Income Yearly (262 work days) \$36,680 Monthly (175 hours) \$3500 Weekly (40 hours) \$800 Daily (7 hours) \$140

### Factors Determining The Average Salary of a Pole Dancer

To be able to determine what the average salary is, it is necessary to consider the location of the worker’s place of employment, their level of pleasantness, and their level of dance ability.

The following are some of the most important aspects that play a role in determining salary:

#### 1. Type of Club or Bar

In general, clubs that have a larger number of customers will pay a better salary to their employees than clubs that have a smaller number of customers.

#### 2. Number of Hours

The amount of money a dancer makes also depends on the number of hours she puts in during a shift.

When dancers put in fewer hours of work, they will inevitably bring in a lower income.

It is up to the dancers themselves to decide whether or not they wish to increase their earnings by working longer hours.

#### 3. Working Experience

Even though dancers with no experience can earn roughly \$50 per hour, experienced dancers have the potential to earn up to \$1,500 per night.

#### 4. Pole Dancing skills

Your ability to dance has a direct correlation to the amount of money you can make as a dancer.

Those dancers who can perform more complex tricks and spins earn more money than their peers who are unable to do so.

Dancers can improve their skills at pole dancing and increase their chances of landing high-paying clients by engaging in repeated, focused practice sessions.

#### 5. The Size of the Club

The first thing you need to do to figure out what dancers make on average in your region is to learn the number of clubs that are located in your area.

Dancers who are employed by large clubs will make significantly more money than their counterparts who are employed by smaller clubs.

#### 6. Promotions

Earning potential for dancers is also increased by participating in promotional events.

Increasing your profile through activities such as contests and guest appearances can significantly boost your earning potential.

#### 7. Season

The wedding season, which occurs during the summer and spring, brings substantial sums of money to business-oriented pole dancers.

Average pole dancers can make it on a few hundred dollars, but the wedding season can bring in much more.

A pole dancer’s earnings might be increased by performing at multiple bachelor and bachelorette parties.

How Much Do Pole Dancers Make a Year in the UK?

The average income of a pole dancer in the United Kingdom is £29,250 per year, which is equivalent to £15 per hour. The starting salary for an entry-level role is £25,350 per year, while professionals with more experience can earn up to £37,500 annually.

#### Can I Pole Dance Without Being a Stripper?

You certainly do not need to be a stripper to pole dance. Acrobatic tricks and motions that utilize a pole are required for pole dancing; nevertheless, pole dancing does not need stripping or other erotic movements.

## How Much Do Pole Dancers Make in 2022

There are multiple factors that determine how much money a pole dancer makes, we will be answering all your questions and more in this very popular question.

Anyone who is in the business of selling their time will be compensated based on market forces — demand, cost, skills and competition for jobs all come into play to determine what you make.

But before we delve any deeper on the topic of how much a pole dancer is paid, we have to make you understand Pole dancing as a Profession.

What is Pole dancing?

When people think about pole dancing, the first thing that comes to their mind is a women wearing revealing clothing dancing on a stripper pole.

In reality, pole dancing is an athletic dance form that combines spinning and tricks on a vertical pole.

It has been around for centuries in different forms throughout Asia, Africa and Europe.

Pole dancing is considered to be the only kind of dance that requires an individual to compete against themselves.

The International Pole Dance Fitness Association (IPDFA) has strict rules when it comes to competitions.

The dancers must wear appropriate attire (tops covering the breast and bottoms covering the genitalia), no shoes, and must perform the routines to music with a beat of between 70 – 140 bpm.

There are different levels of pole dance fitness ranging from beginner to advance.

The dancer’s physique is not important but rather their control of their body while they execute complex moves.

If dancing on the pole seems too intimidating there are other forms of pole dancing.

Pole fitness is also popular at exercise classes for women who do not want to dance on the pole, rather they just want to get fit through training with it.

A lot of gyms now have poles installed so that the participants can build up their strength and endurance without having to leave the comfort of their gym.

How much do Pole dancers make?

Back to our main question now, how much do you think pole dancers makes on average per annum?

Based on the information available on Salary.com, some exotic pole dancers can make as high as \$53,590 but the range can fall anywhere between \$44,161 to \$65,431.

Again, there are multiple determinants for this.

From personal accounts from youtube, twitter and social media, exotic pole dancers have been said to have made \$200-\$500 per hour depending on many factors.

If you get a contract to dance at a club or other establishment for a set number of hours each week (instead of per performance), the pay can be as high as \$75-\$100/hour.

Now with Onlyfans, many exotic dancers can make a hefty side income whilst using the club as a way of prospecting new client subscriptions.

#### For the low end

For an average Average Pole dancer gig in the U.S., you can expect to make anywhere from \$20-\$35 an hour for a performance, or possibly a bit more depending on the club and if you have any special skills, and the factor without clothes.

Some top-end professional Pole dancers can make thousands of dollars per month by teaching pole dancing — but again, this is due to their prodigious skills and acute business sense in working with studios and product sponsors to market

Some of the factors that can affect the salaries of a pole dancer is additional skills, having regular customers and knowing the business by spending a number of years on the scene.

All these factors plays a significant role on determining the amount of money that a pole dancer will be paid.

Factors determining the average salary of a pole dancer

What is the salary of a pole dancer?

It depends on where you are working, your level of attractiveness and dance skills to be able to determine the average salary.

The following are some major factors that affect salary:

Type of club or bar

Generally speaking, clubs with more customers will pay higher salaries than those that have less customers.

Working Experience

Although dancers with no experience can earn approximately \$50 an hour, experienced dancers are able to earn up to \$1500 per night.

Dancers’ attitude and work ethic

Workers who are not reliable will receive lower pay than those who are responsible for their jobs.

Dance Skills

Your dance skills determine how much you can earn as a dancer.

Practice, practice and more practice will help dancers become good at pole dancing and increase their chance of getting high-paying customers.

The size of your local club

Finding out how many clubs there are in your area is the first step to finding out what dancers make on average.

Dancers working for large clubs will make more money than those who work in small clubs.

Do you own a club?

If you own your club, then you can keep all of the money that you bring in while working.

Dancers at private clubs are paid more than dancers at public or franchised clubs.

Promotional events

Promotional events also increase dancers’ earnings.

Participating in competitions and guest appearances can greatly enhance your earning potential.

Pole Dancing skills

Pole dancing skills are also important when trying to determine what a dancer makes per night.

Dancers who can perform more advanced tricks and spins earn more than those who cannot.

Number of hours

Finally, the number of hours a dancer works in a shift affects her earnings.

Dancers will naturally make less when working less, so it is up to them to decide if they want to work longer hours in order to increase their earnings or not.

FAQsHow much does the average pole dancer make?

This will greatly depend on a number of factors among them the skills, location, the club, promotional events and few others.

How much should a dancer get paid?

It can vary but on average, a beginner dancer that has marketed her career right can make up to \$100 per hour.

How much does a pro dancer make per year?

The average annual salary for a pole dancer can vary.

Top earners make up to \$168,500 while the average earners make \$67,839 per year.

Conclusion

A survey by Men’s Health magazine in 2014 showed that 51 percent of men believed that dancers with an average level of attractiveness, dance skills and work attitude could make up to \$2000 for one night on the stage.

However, only 10 percent expected performers would receive compensation more than \$1000 per night on average.

We hope that this post has helped you greatly in answering this question.

## profitability, work with teachers, promotion, difficulties and mistakes

Irina Malchukova

opened a dance studio twice

Author profile

Eight years ago I opened a dance studio in a small metallurgical town where there was nothing like it at that time.

During its existence, the studio went through several relocations, twice seriously went into the red, but in the end it remained a successful business, and then I sold it. I’ll tell you how everything was, what worked for me and what didn’t work out.

### Why I decided to open a dance studio

The story began in a standard way: since childhood, I dreamed of dancing and for a long time persuaded my parents to take me to a choreographic studio.

There were no holidays, vacations or birthdays in the studio. It was possible to miss a training session only in two cases, as the coaches joked: he fell ill or died. The rest of the reasons were not considered valid, and it was possible to fly out forever.

Later, I appreciated the strict discipline and exactingness of the teachers. Thanks to them, I can easily control myself, concentrate on any, even unpleasant, business, and bring everything to the end.

This helped a little in business: I could work 10-12 hours a day without days off and holidays.

After graduating from school, I thought that dancing is a hopeless field, so I need to get a different education and build a career. I studied to be an economist and during my studies I managed to work in a trading company, a women's correctional colony and a large network company.

But I was bored doing monotonous activities and being subordinate to someone, I wanted to embody my ideas. In 2009In the year I decided to take a part-time job as a dance coach, and since then a completely different life has begun. I started working in the then popular areas: strip plastic, stretching, go-go, I also taught regular dances to children and was a group program coach in fitness rooms.

I enjoyed teaching people and putting numbers, inspiring others to accomplish things, raising students, and working with them to achieve results. It's like a coach's job: he gives his whole soul and nurtures champions.

Almost as soon as I started working as a trainer, I wanted to open my own studio. I didn't like the set boundaries and the backward approach to business. In the dance schools where I worked, there were outdated areas that were out of fashion for a long time, such as aerobics. Classes were held without requirements for students and without results: we did not put numbers and did not participate in contests or competitions. There were no opportunities for growth for teachers or students.

/twerk/

How to start twerking, how much does it cost and why shake your booty at all

The business itself was not service oriented. Schools did not develop, did not innovate - they simply worked for decades according to the old scheme. Several times I came with fresh ideas, for example, to shoot a video clip, but all this was perceived by the management with hostility.

In 2012, I graduated from the institute and received a diploma in economics. I had a choice: to leave for another city, because there were no prospects in mine, or to go work in the dance field abroad, or stay here, but do my own project.

I dreamed of creating a project from scratch on my own: thinking about how to plan and conduct classes, presenting the design of the studio, tracking down the mistakes of others. All these thoughts were constantly spinning in my head, day after day I lived only with this idea, remembering what not to do or what could be improved.

After graduating from the institute, I myself learned about a new direction - half-dance, this is dancing with tricks on a pole. It seemed to me interesting and promising, there was nothing like it in our city. I decided that the idea would shoot and attract people due to its novelty. Three years after I started working as a trainer, I launched my own studio.

### What is half-dance

Half-dance is close to strip plastic, but unlike it, the purpose of the dance is not to seduce, but to show acrobatic skills. The movements in strip dance are soft and smooth. And half-dance is the same gymnastics, only not on a beam or rings, but on a pylon. On it, dancers perform circus and power elements.

In my city, metallurgists were not even heard of such a direction, but in Russia and around the world in the 2010s, half-dance just became a trend. At that time, I already had a large client base from dance schools and fitness centers where I had worked before, many students asked when I would open my own gym.

Pupils perform elements of pole dance. The dancers practice in the most revealing clothing, because the only way to catch on the pole is with skin
 Pole dance combines elements of choreography, gymnastics, acrobatics There is also a separate sports direction in the world - pylon sport, which belongs to air power athletics

Before I opened my studio, I twice studied pole dance in Yekaterinburg - this was the school closest to me where this direction was taught. And there lived a friend with whom I could stay.

The first time I went was in January 2012, and then back in May, before the opening of my gym. I studied for a week every day for many hours, attended master classes. For the first time, the director of the studio gave me a discount on acquaintance, and the training itself cost only about 10,000 R. The second time I spent about 17,000 R: the cost of the training itself increased, and there were more additional expenses for food and travel. Both times I received certificates.

27,000 R

I spent on additional training in pole dance

There were no competitors in my city at that time. We had only seven dance studios: three taught street dances like hip-hop, breakdancing and locking, the rest were aimed at children, taught modern and classical choreography and ballroom dancing. In fitness clubs, they mainly taught go-go and oriental dances. I decided to take a risk and become the pioneer of a new direction in the city.

### First Studio: 3m Ceilings and a Stolen Idea

In May 2012, I started looking for a space to launch the project just in time for the start of the school year. I discussed all the details like equipment, technical issues and the learning process with the directors of the studio in Yekaterinburg when I studied half-dance there.

The room had its own requirements:

1. Ceiling height - at least 3 meters, so that poles - pylons can be installed.
2. The ceiling plate must not be hollow, but must be at least 30 centimeters thick. The pylons must withstand a weight of up to 150 kg. If the ceiling is thin, the mount simply won't hold up.
3. Rent — up to 15,000 R per month. In my experience, it would be difficult to cover the amount higher with the number of subscriptions, and if something happens, I could find that kind of money to cover a failed month.

/dogovor-arendy/

What should a business consider when signing a lease

Not all landlords agreed to damage the ceiling, the thickness of the ceiling was not always suitable for my needs.

The deal failed with the first hall. Due to the peculiarities of the ceiling, an additional structure had to be made there. The landlords agreed to do it themselves, and I would have paid for the work, but at first they doubled the price, then increased it even more, and then refused to cooperate at all.

A few months later, I found out that they wanted to steal my idea and open a similar studio.

Fortunately, their attempt failed: they could not find the appropriate teachers, because only I had such a certificate and knowledge in the city. But the problem with the hall remained: I was already promoting a group on Vkontakte and recording for the academic year. The students were actively recruiting, but I had nowhere to receive them.

I couldn't just make excuses by telling a story about unscrupulous landlords and kept looking everywhere I could: on websites, in local newspapers, driving around the city, looking for signs about rent.

As a result, the opening had to be delayed for two months: due to the specifics and restrictions on the rental price, the premises had to be looked for for almost six months. A former colleague helped: he learned from mutual friends that I was opening a studio, and his friend was just renting out a small hall.

We have agreed that part of the repair costs will go towards rent. I did a facelift in a few days and bought equipment.

I did the repairs on my own — for example, I painted the walls myself. If it was necessary to attach pylons and arrange heavy furniture, then she called for help from familiar men. They spread linoleum on the floor and nailed it in places.

Pylons are installed quite quickly if there are no problems with the ceiling and floors: you need to drill a hole, attach the pylon, level it, and that's it. Detailed installation instructions are always attached to the pylons. We set up the first pylon in 2-3 hours, the rest were faster.

An important part of the cost for a dance studio is mirrors. They were made in a local company in my city to order. I ordered one-piece large mirrors to the floor. Due to the large size, there were difficulties with transportation: a special vehicle with equipment for transportation was needed - plastic windows are usually carried in such vehicles.

They could not be moved or installed by one person, and they could hardly fit into the aisle. Plus, there were difficulties with fixing: if the wall was not perfectly even, then any slightest deviation could be seen in the mirror - at the joints, in reflections.

But the mirrors themselves were excellent, and I then transported them to new studios, breaking the part along the way and ordering new ones. As a result, my friends came up with the idea of ​​custom-made huge plastic frames, like for plastic windows, where we inserted mirrors. So they were easier to transport and install.

For a pylon, a hole is drilled in the ceiling slab and fixed with screws. If the ceiling is not strong enough, the pole may come off during the trick and cause serious injury. Source: Pole4you This is what the studio looked like after the repair - huge mirrors were made to order at the local production

At the same time I registered an LLC, I was the sole founder. I chose LLC because I planned to open branches in other cities - it seemed to me that it would be easier to do this than with an individual entrepreneur.

By the way, it would be better if I opened an IP. The LLC was not useful to me later, I had to close it, and this is more difficult than an individual entrepreneur. In the second hall, I had to negotiate with the landlord so that he would give me a legal address. He reluctantly agreed, and I had to pay for it. The LLC also needs to submit a large number of reports, but I did not have the necessary accounting knowledge. Until I hired an outsourced accountant, there were delays in submitting reports and fines.

/ooo-na-divane/

How to register an LLC from home

I opened the studio at the beginning of November. I was ashamed in front of the students, but they waited and almost all of them came.

To open a studio, I took out a loan, so after the opening, most of the proceeds went to payments to the bank - 20,000 R per month. For the entire time the business has been running, I have taken several loans, on average, 30,000-50,000 R for a period of 3 to 5 years. The total amount of all loans was 200,000 R.

#### Expenses for opening a studio in 2012 — 200,000 R

 Equipment: mirrors, pylons, fixtures 95 000 R Cosmetic repairs: wall painting, flooring 53 000 R Training and advanced training before the opening of the studio 27 000 R Bathroom renovation 14 000 R Music center, locker room furniture, hangers at the entrance and other small items 11 000 R

Equipment: mirrors, pylons, mounts

95 000 R

Cosmetic repair: wall painting, floor covering

53 000 R

Training and advanced training before opening the studio

9000 000 R

Sanuzla repair

14,000 R

Music center, locker room furniture, hangers at the entrance and other trifles

11,000 R

### How much did I earn

The first studio was small — there were only three pylons, and I could not teach more than an hour six or seven people. This allowed the studio to earn an income of about 65,000 R per month.

There were two main sources of income: group and personal lessons.

Group lessons were by subscription only. The most popular, for eight classes a month in the evening, cost 1800 R. Evening is considered the most profitable time, because more people come. There was a small discount for the daytime.

Personal lessons were by subscription and one-time. A subscription for eight classes cost 3000 R, a one-time visit - 500 R. At first, the income from personal classes was small: with group classes, I did not have time to take more students. When more teachers appeared, I could only go to personal classes, and the revenue from them reached 30,000 R per month.

A regular waste was the purchase of alcohol: it is rubbed on the surface of the pole to remove dirt and sweat and improve adhesion to the skin. Alcohol had to be bought in canisters from doctors I knew - we needed a concentration of at least 70%, and this is not for sale in the public domain. It took 2000 R per month.

The largest turnover was from the spring of 2013 to the spring of 2014: 140,000-170,000 rubles. And the largest net profit was about 60,000 rubles.

#### Revenue for December 2012

 Subscription for 8 lessons 27 000 R Subscription for 12 lessons 12 500 R Subscription for 16 lessons 12 000 R Day group 8000 R Personal lessons 5000 R Total 64 500 Р

Subscription for 8 lessons

27 000 R

Subscription for 12 classes

12 500 R

Subscription for 16 lessons

12 000 R

Day group

8000 8000 °

Personal classes

9000 5000 5000 °

64 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 500 P

### Studio expansion: moved four times in five years

The studio lasted only six months in the first building: the landlord changed plans and we had to move out.

I already wanted to move out myself, because the room was small and I could not teach more than seven people in an hour. To support myself, support the studio and repay the loan, I needed to sell 20-30 subscriptions a month. If I bought less, I no longer had enough money for all expenses. It was necessary to expand and increase income, and for this, another room was needed. In just five years, we moved four times - each time to a new area of ​​the city.

In March 2013, I took away the mats and the music center and moved to another room - almost three times bigger than the old one. I had to take out a loan again, because the old pylons did not fit in height. For 150,000 R I bought five new pylons and changed the flooring. The move cost 300,000 R, including rent for two months.

300,000 R

I spent on moving

There were no problems with buying poles: even then in Russia there were several specialized companies that produced professional poles for dance studios. The best and most famous is located in St. Petersburg - Pole4You. You place an order on the website, choose a convenient delivery method - I had "Business Lines" - and they send it. Two weeks later I received the pylons.

 Lesson in the second hall after renovation. The floor had to be re-laid - it should be soft high-quality linoleum so that the students do not hit their knees and do not get hurt when they fall This is the third hall we have moved to. There I seriously invested in repairs, laid carpet on the floor, repaired the locker room and shower for students and teachers
Class in the second hall after renovation. The floor had to be re-laid - it should be soft high-quality linoleum so that the students would not hit their knees and hurt themselves when falling. This is the third hall we moved into. There I seriously invested in repairs, laid carpet on the floor, repaired the locker room and shower for students and teachers. In the third hall, they made a bright panel on the wall. I was the first in the city to start teaching half-dance, so this particular dance is depicted on the panel

The rent of the premises was three times higher than the previous one, the communal apartment was included in the price. In addition, you had to pay for security. All together it cost me 50,000 rubles.

There were no cheap premises, so the choice was either to continue or give up the dream. I decided to take a risk, and the risk was justified: the business grew rapidly. After the move, we already taught 10-12 students per hour and earned an average of 150,000 R per month.

### How I built my work with teachers

I recruited teachers from former students: I chose those who had the potential for this or that direction, loved classes and knew how to communicate with the team. There were three main teachers, I took one or two more for additional directions like go-go.

She tried to make the work of teachers a pleasure: she gave salaries higher than the market, bonuses, paid for their education and advanced training, gave part-time jobs. The average salary in the city for teachers at that time was 2500-4000 R per month for 2-3 lessons per week. I paid 7000-8500 R, if I gave out a bonus, then it came out about 10,000-11,000 R. I gave out bonuses to those who attracted new students to their classes and, most importantly, kept new students. Or those who came up with something interesting like New Year's contests.

Teachers went to Yekaterinburg to improve their qualifications. It cost me 500-3000 R per person. I myself taught until the fall of 2013, and then I decided to leave only to manage the studio, since classes took time and effort.

### Promotion: mostly word of mouth worked

The very first I had a group in VKontakte — I started to recruit the first students even before the opening of the studio from former students. When I started to develop the group, I asked my friends to join it and make reposts, every day I posted posts, photos and videos to attract people. About a year later, the group had 1000 subscribers, and since 2013 it began to develop actively.

The popularity of the project was also influenced by the uniqueness of the project: half-dance in the city was a new exotic direction, people from the media sphere became interested in this.

My main clients were girls 25-35 years old with an average income and a little higher.

Here's what I used to promote.

Regularly updated accounts on Vkontakte and Instagram. I photographed a large, beautiful, spacious hall with high pylons, people reacted and signed up for classes. We wrote about the studio every day, posted posts, asked all our acquaintances and friends to tell about us.

Involved in the promotion of the community of teachers. In the new premises, I already taught with three coaches, whom I found among former students. They posted recruitment announcements for groups on their social networks, made photo sets and videos for Instagram. Friends of acquaintances came - it turned out such a word of mouth.

Made a website for the studio. It cost about 13,000 R. I made a beautiful clip on the main page, added photos, information about teachers and a class schedule. After the site appeared, calls began to arrive twice as many.

13,000 R

I spent on the site

I invited photographers and cameramen to work on a barter basis. The direction was new in the city, so they were interested in working with us free of charge. Sometimes they did provocative reports like "Half-dance: striptease or art?", but in any case, publications brought us fame. There were about 15 permanent photographers.

Photos from the performances of studio teachers at concerts and events. These are dances on canvases. Photo: Dmitry Kaiser
 An example of a photo shoot that we came up with with a photographer. Photo: Dmitry Kaiser For them, it was new and unique content that no one else had done in the city. Photo: Dmitry Kaiser
An example of a photo session that we came up with with a photographer. Photo: Dmitry Kaiser For them, this was new and unique content that no one had done in the city. Photo: Dmitry Kaiser

Placed ads about the studio. I have published on local sites, 2GIS, Flampe and Avito. She advertised several times through Yandex Direct. Local sites and 2GIS did not give any results, but promotion through Yandex Direct and Google Ads worked.

I was engaged in promotion, at the very beginning I asked a friend to figure it out and help set up advertising. Usually, new campaigns were launched before the season - at the end of summer to attract students for the new school year, and at the end of winter to attract people for the spring. The advertisement lasted 1-2 weeks, the average budget per campaign was 7000-15000 rubles. We did not have to negotiate with them: they themselves found out that a new dance style was being taught in the city, and they wanted to talk about it.

We have worked with both beginner and well-known photographers. All this helped to promote the studio, but the most unusual ideas were suggested by already experienced photographers. For example, this photoshoot with canvases in nature. The canvases were fastened directly to the trees. Photo: Sergey Skorobogatov

### Development of the studio: new directions in the city

Everything was spinning at breakneck speed. Soon I brought new dance styles to the city: aerial gymnastics on canvases and acrobatics on the ring. This trend had already begun in Yekaterinburg, and I knew that it would soon come to our city. It was necessary to have time to be the first.

At first, all this was not in demand, because it was hard and difficult for the students. It is very painful to practice on the ring and canvases: after the lesson there are huge bruises from hoops and burns from the fabric.

Imagine: you are hanging in the air and you are being held by a rag digging into your body.

But then the direction unfolded: beautiful photosets and clips with dances on canvas appeared in all social networks, competitions began to be held in cities, dance studios made enticing advertisements.

I was the first to develop this direction in the city, so the students immediately came to me. Once I organized a competition to draw attention to dancing on canvases: for the best photo on canvases, I gave a subscription to eight classes in the studio.

From the outside, these dances seem dangerous, but there have never been any accidents in my classes. Classes are necessarily held with special mats that soften the blows if someone suddenly falls. Teachers are trained and know how to avoid injuries. Before the start of classes, my clients got acquainted with the instructions for safety rules and signed it. Nevertheless, adults understood their responsibility, no one took risks once again.

For classes on canvases and rings, you need to buy additional anchors - these are such fixtures in the ceiling - and soft mats on the floor for safety

In general, there are few incidents in this area. I heard only about one case: in Yekaterinburg, a girl flew off a pylon and broke her arm. But it was a pylon of a different design - a portable one that stands on the podium. It is less stable than a pylon bolted to the floor and ceiling in a studio.

I first looked for teachers at the local circus school, we have a pretty strong one. But we worked with them for a couple of months and did not agree, so I sent several students to study in Yekaterinburg at my own expense - so that they could conduct classes.

44,000 R

I spent on the introduction of a new direction

The introduction of new directions cost 44,000 R: 38,000 R was spent on canvases, anchors and rings, another 6,000 R were spent on teaching teachers.

### Children's dance school and missed grant

My students and parents of former students regularly asked to open dance classes for children: variety dances, stretching, modern choreography.

This would help expand the business and reach a different part of the audience. I knew for sure that the project would be successful: I had already worked as a choreographer with children aged 6-7, I had a reputation and potential clients.

There was no free money to create a children's school, so I decided to look for a grant and found a suitable one - the competition of the Entrepreneurship Fund. To participate in it, one had to take courses and defend a business plan.

I did not learn anything new during the courses, since I already had an economic education. The next step was to write a business plan and submit an application. I asked for money not just for a children's school, but for business development.

I collected a package of documents: statutory documents, certificates of no debts to government agencies, a certificate of completion of courses, several questionnaires from the foundation itself, a business plan and checks confirming the costs of the project - 15% of the requested amount.

300,000 R

I got to the children's dance school

As a result, I won the competition and received 300,000 R.

Everything went well, but again there were difficulties with the premises. I needed a hall with an area of ​​50 m², and these cost 50,000-100,000 R, and not in the center, but on the outskirts of the city. I couldn’t take on such obligations and pay more than 100,000 R for the premises of an adult and children’s studio: I had loans, and if something went wrong, no one would help me.

I tried to search for premises through state auctions and the city administration, I turned to the mayor for help. She offered to do free classes for children from orphanages or large families. But no one came towards me. We have a small city, culture and education are not particularly developed here.

There are factory workers in my city who prefer to drink and watch TV after work.

It was not accepted to get involved in something or have a hobby, so it is difficult to develop in a creative environment.

As a result, the school could not be opened. I spent a grant on an existing studio, and the foundation accepted it, because I originally asked for money to expand and develop the business. So the grant was well spent.

Despite the history with the grant, 2014 was a successful year: for the first time we held the first major dance event in the city — a pole dance competition. At the same time, it became possible to open branches in other cities: I found two halls and a representative, and I could launch three schools at once. But she was afraid of responsibility and put it off for the future.

/pozhaluite-grant/

How I got a grant for 100,000 R

I was afraid to carry such a large financial burden on my own, especially the simultaneous payments for four rents. I also wouldn’t have had enough time to manage all the studios myself, and there was no one to delegate.

If I created a network of dance studios, it would raise the status of the project, bring in additional income and allow the sale of the franchise to start. In the future, I did not have such opportunities.

### Went into the red and started again from scratch

In the winter of 2014, things went badly. At first I thought that it was just the off-season, winter and summer in this area are disastrous months. I had a small airbag with which I closed the holes. But in the spring it ended, but the situation did not get better, and the business went into the red.

Just then, the financial crisis happened, and it hit my city significantly: salaries dropped a lot, people began to save money - and first of all on hobbies. The city has a poor population, business is not doing very well, and financial shocks have a strong effect.

It seems to me that my business went into the red mainly due to two reasons:

1. Some of the teachers turned out to be unscrupulous - they conducted additional classes in the studio past the cash desk. Or they were trained at my expense, and then left and poached students. I noticed this just in the fall of 2013 and in the winter of 2014, I was losing 20,000-35,000 rubles a month because of this.
2. Clients asked to extend their subscriptions in advance, but never brought money. In the winter of 2014, there were a lot of such cases - about 9— 12 people per month.

As a result, the studio's income fell from 110,000 to 60,000 rubles. I was forced to fire unscrupulous teachers and could no longer pay rent.

I had to move from a good place to nowhere, and the studio stopped working for almost a year - until February 2015.

Despite the closure, I believed in my project and had no idea what else to do. At that moment, the studio seemed to be the work of my whole life. In January 2015, I saw an advertisement for the delivery of a building with four-meter ceilings and two large halls.

By that time, competitors had already begun to appear in the city, who also taught half-dance. Half of my students and all the staff went to them - this time no one expressed loyalty and did not wait for me to solve problems. But the description of the new premises hooked me, and I decided to open again. She recruited teachers from her former students, and also looked for clients through social networks.

The repair of the hall took several months, so the studio opened only at the end of March. With difficulty, but I brought the business to its previous level, launched joint courses with teachers from other cities. I spent 285,000 R on the opening - these are the costs of repairs and rent for three months. I borrowed part of the amount from a friend, I earned part myself - at night I wrote diplomas in economics for students.

285,000 R

I spent on opening a new studio

### How I decided to sell the studio two months. I managed to pay off debts for repairs and reach a stable profit.

In 2016, a lot has changed in my life. I met my future husband, we began to live together, and then we decided to move to another city. The business was irrelevant for me, and I put the studio up for sale.

It was planned that it would be bought by one of the old students who have been in the studio since its foundation. And so it happened. We negotiated with one of the students for almost a month. By that time, I had already closed my LLC and was about to move. Therefore, I sold the studio to her as an individual with the transfer of all rights, property and equipment for a symbolic 100,000 R - this is how much the equipment of the hall cost, taking into account wear and tear.

After the sale, I introduced the new owner of the studio to the staff and students, completed all personal affairs and never returned to this topic.

#### Expenses for December 2016

 Salary 25 000 R Premises for rent 14 000 R Drinking water and disposable cups 2000 R Alcohol 2000 R Utility payments 1500 R Total 42 500 Р

Salary

25 000 R

Renage Р

### What mistakes affected the development of the business

Despite the successful start of 2014, I made mistakes that slowed down the development of the business.

Did not conclude contracts with teachers, because I relied on their integrity and honesty. As a result, they went through training that I paid for, then went to competitors and took students away. To prevent this from happening, I needed to legally fix the training and confidentiality conditions. For example, to prescribe in the contract that the teacher is obliged to work in the studio for a certain period after completing the training or pay its cost, otherwise - a fine.

Gave the keys to the studio to all teachers. I didn't follow what the teachers were doing in the studio outside of class, and someone began to conduct classes past the cash register. Usually, an administrator works in studios, and only he has the keys: he opens and closes the studio, marks clients, and monitors subscriptions.

Made the salary too high in the city. I could save about 15,000 R per month on teachers' salaries and spend this amount more appropriately - on advertising or attracting additional teachers during the daytime and weekends.

Didn't introduce strict visiting rules and didn't set up an accounting system. I went forward when the students asked to renew the subscription on credit or pay in installments. Because of this, I lost some of the money: clients went to classes, but never brought money for them, and I could forget who did not pay. If we had a CRM or other customer accounting system, these problems could have been avoided.

Irrationally used the premises. Instead of opening a second hall and teaching other dance styles, I made a dressing room and an office for employees in its place. In addition, it was possible to sublease the premises in the morning and afternoon, when there were no classes. I was offered this, but I refused. The studio could have a large sum from the evening for the sale of subscriptions, so you would have to keep track of those who rent the hall for sublease - either hire an administrator or do everything yourself. There was no worker for a nominal fee, and I didn’t have enough time.

Did not use all advertising tools . It was possible to attract well-known personalities in the city for cooperation, place booklets and business cards in popular places, launch targeted advertising and more actively maintain a page on Instagram. When I reopened the studio, I no longer invited the press and did not arrange master classes, and as a result, they began to forget about the school, especially since three competitors appeared.

Made hasty decisions. The third move was unsuccessful: the studio was in an area that was difficult to reach by public transport, too much money was spent on repairs, and it was difficult to get along with the landlords. For example, they promised to install batteries for three months and started working only when I threatened to leave. All agreements with landlords had to be fixed in writing in the contract, and not limited to verbal promises.

Invested in an ad that didn't work. I spent 27,000 R on advertising on a local news site - not a single new client, not even a single call. About 4,000 R was spent on business cards. It was not possible to put them in popular places, because the owners asked for it from 5,000 R per month. And in the places where I put business cards - near familiar coffee shops and beauty salons - there was too little traffic, so this did not bring any effect.

I spent another 25,000 Rs on a sign for the entrance to the studio and a banner for the competition. Both were useful only once: the sign could not be taken away when moving, and although it attracted attention, it was possible to save money on it.

## How much do dancers earn and how to become a professional - November 1, 2018

Ivan Slavinsky

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It's never easy, but wildly interesting.

Members of the FAM Factory dance team told Sport24 about the difference between a professional team and an amateur one, how much coaches earn and how long it takes to become a good dancer from scratch.

Our team is called FAM Factory and has been around for a very long time. We regularly perform at the largest dance championships throughout Russia, we work at major events. Our choreographer, Yevgeny Kevler, is one of the top choreographers in Russia, staged dances for "Dances" on TNT, "Dance" on Channel One, and has brought up more than one generation of dancers. Our team is diverse - students, office workers, teachers and coaches, but they all have one thing in common - an unimaginable love for dancing.

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#### and you start to plow, as if not in yourself, but in reality everything is a little different. Classes in schools last an hour and a half twice a week if you are in the same group with the same teacher. As people living this, let's be honest, two hours a week is very little. Yes, and you should not be limited to one style.

To start getting real pleasure from dancing, at least a month of regular classes must pass. And at first it will definitely not be easy, especially if you didn’t do anything like that in childhood: in the first classes, it generally seems that the body, which, it would seem, has been yours all your life, has abruptly stopped obeying. And the legs cannot work with the hands at the same time. The main thing is to survive this moment, in reality it passes quite quickly.

At first, technique is not so important, it comes with experience. It is worth paying attention to physical form, especially if you prefer styles that are characterized by frequent level changes or powerful energy: you may simply not have enough strength. The breather also needs to be developed: fast choreography cannot be danced to the end if the volume of the lungs is not enough. Many dancers take up running to develop their lungs. And for the development of physical strength, functional training or crossfit are suitable - of all training, these will probably be the most useful in our business. If there is no time for this, then you need to at least minimally pump the press, do push-ups, squat. We sometimes conduct physical training classes at team training.

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and year, everything is very individual here. Many schools have their own reporting concerts and parties. As a rule, at such events, students go on stage for the first time.

If we talk about more complex numbers, then it takes a month and a half to set them up with 3-4 workouts a week for 2-3 hours. The mode of training in a serious team changes, especially if the number is complex and many dancers participate in it. A fairly common occurrence is night workouts. As you might guess, they take place at night, and, as a rule, last 5-6 hours. It's not easy, especially at first and if you have to go to work in the morning, but it's also more efficient in terms of the speed of staging the show, and the result is definitely worth it.

#### Championships

In the dance world, the year can be conditionally divided into two seasons - spring and autumn. All this time, championships of various levels go one after another, the most "fruitful" in this regard are April and May, as well as November and December. As a rule, all groups put on a performance a month or two in advance, but it all depends on the level of training and available time for the dancers themselves.

In general, championships are a separate and very entertaining cuisine. Dancers are constantly preparing for some kind of competition, it rarely happens that you just come and hang out aimlessly. Everything is almost like in the movie "Step Up": the whole season is the process of preparing for the competition, and in the off-season, everyone either rests, or pumps, or shoots a video.

At dance championships there is always a division according to the level of training and age: children are separated from adults, beginners are separated from professionals. And within these categories, there is also style: hip-hop, ladies, contemporary.

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Our favorite nomination is best dance show. The name speaks for itself: there are no style bindings here, the main thing is the idea and combination of styles. At some major competitions, the styles used in the show must be declared in advance, at some there are no restrictions, only creativity. Now even in some championships there is a separate Show nomination, and a separate Performance nomination. In the first case, the show should have a story and plot, in the second case, it is important who dances stronger, more powerful and cooler. And there are also solos with duets, which are not limited by styles at all, only by timing. In general, there are a lot of nominations. Beginners or people unfamiliar with dancing can get confused. But as soon as you immerse yourself in this world, everything becomes clear pretty quickly.

Refereeing at championships is always represented by top dancers: sometimes Russian, sometimes foreign, but always super authoritative. The evaluation criteria, like the judges, are also different, but they look primarily at choreography, technique, synchronism and creativity. You can earn money at good status tournaments. On average, you can get about 30 thousand per team for winning such a tournament. But it is not at all necessary that there will be prize money for winning any championship: somewhere the organizers limit themselves to cups and gifts from sponsors.

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#### Nutrition

Nutrition is a matter of personal preference. Most dancers are ordinary people, so until their legs start to fall off, few people even think about nutrition and injury prevention. Many are killed in training, and few people know how to recover, they do not take care. If you don’t eat normally, you may not have enough strength for the whole season. Protein and BCAAs often help out, but in reality, for some reason, few people use them.

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A: Regular exercise is usually enough to stay in shape. Although, of course, you need to take care of yourself, but adults who have survived a couple of injuries or dancers who work in commerce are already thinking about this.

#### "Sneakers kill instantly"

As for clothes, this is a separate topic of conversation, which will take more than one hour. Firstly, the style of dance and what you dance in are very closely related. No one will go dancing popping in leggings or short shorts, twerk in sweatpants, too, you know, I don’t rub, like a strip in a baseball cap. Things are, of course, very important. You can't really train in Chinese sneakers. Not even because they are uncomfortable, they just fall apart in a moment. In general, if you danced at least once in shoes, then you can say goodbye to it - it only kills if you train often and for a long time. Especially for us, jazzfunkers, because a lot of techniques are combined, the foot is actively working. And it’s good for contemporary people in general: they dance barefoot in socks, and with simpler things - they put on something very wide and similar to oversized pajamas - and you are the most fashionable in the class.

#### Income and expenses

As for the payment for training for teams, it is similar to amateur sports sections: in many teams, participants pay a monthly fee, which includes the rent of the hall and the work of the choreographer.

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Is it possible to make money from dancing? Of course, there is plenty of work. First, dance schools. There are now ten of them at each metro station, a novice teacher, if desired, will quickly find a job. But if you want to get into a top school as a teacher, then you need to work hard, have a name, constantly upgrade, be socially active, shoot videos and shine at the same championships. The main thing is not to be lazy.