How to start a dance youtube channel
How To Create A YouTube Dance Video For Beginners - Online Creator Institute
If you want to know how to start making YouTube videos, you’ll love this guide.
With a few simple steps, you’ll be creating content in no time!
In a world that is so advanced and easily accessible at that touch of a finger it is crazy to think that YouTube wasn’t around 10 years ago and is now one of the worlds largest video sharing platforms, with over 300 hours of video content uploaded every MINUTE. So it’s no secret that YouTube is the ultimate place to post your content. But the thing is you’ve never uploaded a video to YouTube before or let alone even made one and you’re stuck on how to get started.
Well you’ve come to the right place
Before uploading there are a few things you want to establish, so continue on reading to learn everything you need to know about creating a dance video when starting out!Tip #1 – PLANNING YOUR YOUTUBE DANCE VIDEOS
Great you’ve made up your mind and want to make a dance video showing off your cool moves and new routine but aren’t quite sure on how to start it off.
Before starting anything it’s a good idea to plan it out. Layout all your ideas and see how you can bring your vision to life!
Not everyone is great at planning/ organising things and that’s okay but i’ll help set out a few points and guidelines to which anyone can use and do to help make it happen.
What is the concept?
Do you want your video to have a theme? Is there a storyline? Are you trying to send a message? A certain aesthetic theme or just a simple video?
Make sure you know what you want to achieve/portray before planning anything else as this will help everything else fall into place and easier on yourself and others involved in the process.
If you’re stuck on ideas, watch other dancers, their choreography, how they move, how they utilise camera angles, locations, back up dancers, lighting etc.
A dance video revolves around music so you need to choose your music before or during the planning stage.
Once you have your song choice it will make planning so much easier and just really help make sense to yourself and others of your vision/goal and everything revolving around it.
Shooting a choreographed video is like a dance between the character and the camera. In this dance, the lead is the characters’ movement through the action, called blocking.
The following is the camera’s motion in response to blocking, often referred to as planning or staging. The camera angle should also be taken into account in your staging, as it has a lot of effect on the final result.
Also the location plays a big part so don’t leave that till last as that determines your layout and lighting.
Set Action Points
Plan out your shots. Action points are movements where there’s change in tempo, vocals or instrument. Encourage different angles, lighting, location etc as that’s really going to tie in the dance and bring it to life.
Have fun with this stage, play around with it and really engage with it.
Practice practice practice. This is the only way you will be able to perfect your moves and get them down pat as well as figuring out what looks good, what doesn’t, what you need to add or take out etc.
Use researching as a mini performance, give it all you’ve got before the final piece. If you’ve got other dancers with you utilise their talents, converse with them, see if they have any ideas or different outlooks that might interest you.
Really use this time to your advantage. And don’t forget to just really communicate with the people you’re working with, make sure you’re all on the same page.Tip #2 – WHAT IS THE BEST YOUTUBE GEAR/EQUIPMENT FOR DANCE VIDEOS?
So you’ve got the moves down pat and the whole routine ready to go but you’re missing one thing EQUIPMENT! Now starting off you might not have a lot of knowledge or insight on what or how to use and it can be a little overwhelming.
But fear not because i’ve got you covered. When you are thinking of what equipment to get, you have to consider what you are shooting because equipment is very circumstantial.
With all my research that I have conducted I will give you an easy overview as to what you need to help take off:
Now you don’t need a fancy-schmancy, high tech break the bank camera when filming your videos, especially if you’re just starting out.
With today’s technologies it’s very easy to get your hands on a camera pretty much anywhere, if you take a look at your phone you’ll notice there’s one right there! BAM problem solved.
You know the ins and outs of your phone and it’s such a simple device to use that it won’t take you long to set it up and won’t cost you a cent.
And if you’re not happy with the quality of your phone then maybe borrow a friends or family members. In conjunction with this you’re set on filming with a camera then let me run you through a few options to help you out:
- Affordability and quality: Canon Rebel series
- Starting off: Canon Rebel T2i
- Shoot something straight-forward: Canon Powershot
- Small and compact: Sony ZV-1
- A tiny gimbal-mounted camera for ultra-smooth travel shooting: DJI Osmo Pocket
- Accurate autofocus and in-body stabilization: Sony A6600
However if you do decide to go with a camera then I suggest investing in some lenses, as they create a different effect and you can really just have fun and play around with them.
If you’re not really sure on what lens to go with or start off with I’d suggest going with a wide – angle lense. You want to show as much of the dancing as possible by shooting at a wide angle, so the viewers can see everything.
Tripod/Stands for Cameras
Tripods? Stands? Ahhhh what to do, what to choose? These nifty little contraptions are essential when filming especially if you’re doing it lone wolf style and don’t have any help.
Again there’s so many out there so how do you know which one to choose? Depending if you prefer to just hold the camera and go with the flow then you don’t really need one but for those of you who are looking, have a look at these little beauties…
Joby Gorillapod and Ballhead X
Geekoto 77″ Aluminum Tripod with 360 Degree Ball Head
Manfrotto Mini Tripod
A Good + Cheap Phone Tripod
Lights? Why would I need to focus on lighting? Good question. Lighting is very important as it helps viewers see you and your moves but also helps tell your story and what mood you want to set the tone of the video.
Lighting can turn a production into one that looks like it’s worth thousands. But then again, if you’re just shooting class videos, ain’t nobody got time for lighting – just shoot and go!
For someone starting off, I would recommend those construction lights that they use on sight. Even though they are super bright it really helps to see the dancer/s and their movement which is what you want and not to get lost in the dark.
Lighting really depends and what you’re going for so you could be indoors and use normal lights or coloured lights etc or if filming outside you could use the sunset or at night car lights or torches. Use lights to your advantage, a lot of people underestimate what good lighting can do and don’t utilise it enough.
You’ll need a device to play your music when filming, although i’m sure you know the song and probably have it stuck in your head from replaying it over and over you’ll need a decent portable speaker that’s loud enough to hear when filming.
Now you’re thinking why would I need a computer if I’m just filming myself dance and then going to upload it straight to YouTube? You have a point there but it’s not as simple as 1,2,3.
If you plan on making a lot of content you’ll want a decently capable computer. The first thing to consider is your hard drive size.
If you’re recording a lot of footage, particularly at higher resolutions and framerates, it’s going to take up a lot of space.
How much space you can use will vary based on how much footage you save, and how much/long you film, so if you erase old footage before starting the next video, you can get away with having less space.
Your computer will be your home base where you put your masterpiece together.Tip #3 – MUSIC FOR YOUR VIDEOS & WHERE TO SOURCE IT
Obviously you’ll need music otherwise how else would you know when to do the steps on beat (DUH) but when using another artist’s music make sure you state it for copyright reasons otherwise your video will be pulled down and all that hard work gone just like that.
So when videos are uploaded to YouTube they run through a system to see if the content is copyrighted.
Unless you are an artist or decide to make your own music you don’t have to worry about copyright as that song is yours and an original!
But… not everyone is an artist or makes their own music, so what do you do? You can easily access Royalty free music which is a site that requires you to pay once and that’s it! It’ll gain you access to different music or other content whenever you want with no other fees.
It can be found on a number of different sites all you need to do is search royalty free music on google and let your fingers do the walking.Tip #4 – ALL THE RIGHT ANGLES
Lights, Camera, ANGLES! If you’re not planning on doing anything flashy and just want to keep it simple there’s nothing wrong with that but for those of you who want to make it edgy and give it some sparkle, angles are a great way to do that but don’t get too carried away otherwise it’ll just look like a hot mess.
Angles give your video a different perception and vibe, they can really capture the essence of dance and really showcase your moves. You should always film a couple times so you have versatile angles and can play around with which ones you like and don’t like.
Keep it consistent, try not to cut and change a lot as it will look choppy and will just give the viewer a headache from trying to keep up but also trying to focus on you dancing. Timing is everything so play around with it, have fun and go with what looks good but helps capture your vision.Tip #5 – EDITING YOUR YOUTUBE VIDEO
This is your most important stage when compiling all your videos together. There are so many editing sites and programs you might not know which is best and end up spending half your savings.
Some are simple and some are a little more complex in the end the choice is yours and what feels easy or right. Here are just a few sites you could use to help give you that head start:
- Lightwork: Is a simple, free editor, and is pretty simple to learn. Operates with OS X, Windows and Linux.
- Adobe Premier: It is the industry standard for video editing, though it is expensive and the learning curve is high – its more suited for complicated content
- Davinci Resolve: Is a great and free tool and is likely the best free editor that you can get, which also has a pro version for more advanced content. It is suitable for MacOS, Microsoft and Linux
- iMovie: Macs built in editing tool. It’s very simple and easy to use and pretty straight forward and won’t cost you a thing unless you upgrade to the pro version.
There are many, many more out there, you just have to find the one for you and your computer.Tip #6 – UPLOADING YOUR VIDEO TO YOUTUBE
Once you have filmed and edited, export your video to a file and prepare to upload! Keep in mind that the uploading process can sometimes take awhile depending on the image quality, size of your video, and your internet connection, so make sure you leave enough time at the end of the weekend for this.
Fear not if you have no idea how to work youtube and aren’t sure exactly how to upload or what goes where, here are a few simple steps:
Rendering and Uploading Your Video
Once you’ve finished editing, you’ll want to render out your video to a file in whatever application you used to put it together.
Once it’s done though, you’ll want to head over to YouTubes upload page and drop the file in there. Some programs will allow you to directly upload to youtube therefore minimising a step.
YouTube also needs time to process your video before it goes live, to get it ready for distribution. So don’t stress if it’s taking awhile it just needs time to process.
Titling, Tagging, Thumbnails
So once you’ve uploaded your video, you’re not quite finished yet, there are a few things you’ll need to do to finalise everything. You’ll need to fill out your video’s title, description, and tags—all of which help YouTube more easily figure out how to recommend it to people. Your thumbnail matters a lot as well.
YouTube will automatically pick a thumbnail from a random spot in your video, but you’ll almost always want to use a custom thumbnail to attract more people.
You can also add text over the thumbnail but you’ll need to use another program such as photoshop or GIMP. Once that’s all done and finalised and you are happy with the way it all looks it’s ready to make its great debut.Tip #7 – PROMOTING YOUR YOUTUBE VIDEO TO THE PUBLIC
Ah the final piece of the puzzle. You’ve finished editing and made it look AH-MAZ-ING and have finally uploaded it to the famous YouTube platform, but what now, how do you create attention so people can view your amazing masterpiece? There are a few things that you can do to help promote your video.
- Write engaging must see titles
- Set up your youtube SEO
- Figure out what your audience wants
- Engage with the YouTube community
- Customise your thumbnails
- Collaborate with other dancers/YouTubers
- Promote your content on other social media platforms
I would like to emphasise that the amount of views / likes / shares that every video gets is not representative of its content or popularity.
If you are really serious about the youtube game and would like to expand your channel and knowledge further then I recommend having a look into The Online Creator Institute. It’s jam packed with masterclasses, tons of helpful and reliable info and there’s zero commitment so it’s on your own terms!
Marketing Mistakes Dancers Are Making On YouTube
It's crazy to think that just 10 years ago, YouTube didn't even exist. Now, it's the largest video-sharing website in the world, with over 300 HOURS of video content uploaded every MINUTE. Needless to clarify, there are a crap ton of videos floating through the site. There are even more that are searchable through Google or other search engine sites.
So how does one (let's say, an artist, oh, I don't know, like a dancer??) who wants to share their choreography with the world wide web, go about being "searchable"? Well, you gotta "optimize" your content! This is called "Search Engine Optimization," or SEO. Marketing 101, y'all~Whether it's a high-budget concept video, class footage, or a lil garage freestyle- I'm sure it's not your first priority to get a million views. Your aim is simply to share. (At least, it should be..) But while you're at it, why not land a few more eyeballs on your channel?
A few simple steps can go a long way in growing your audience and viewership. Here are some mistakes a lot of us make that actually hinder that growth, and a few tips & tricks to use instead.Mistake #1: Using Your Twitter Handle in the Video Title
Not that this is going to necessarily make or break your SEO success, but there's simply no reason to. If your YouTube is synced to your twitter account, a lot of activity from it (including being playlisted/shared/favorited) will automatically send that info over.
As a title should be efficient and succinct, your @username takes away the chance for better, more relevant words to be included instead. Basically, to be "searchable," think of how you would look for a particular video, what you would type into your search bar. An artist's twitter username is probably not your first option. So in a way, it may actually handicap your SEO.
An exception to this is if you were to include the song artist's twitter username. This way, when the video gets shared across different platforms, it'll send an alert to that artist's account. This can work in your favor, if they discover it and enjoy the idea of people dancing to their music (@KyleDion, RT me so I know it's real<3), OR it can screw you over by making it more flaggable due to copyright. Music copyright is a confusing and complicated topic that demands a whole 'nother article (or dozens), but the possibility of getting your video taken down is absolutely heartwrenching. For that reason, I'd advise to err on the side of not using it.
In all, it may seem very "modern" to put @yourusername in my video titles, but it makes more sense to use Your Actual Name. Handles are a hip trend that don't serve much purpose. If you put both your name and your handle, now that's just extra.
If you see a dance video with @username in the title, just try comparing searching their name vs their @username to see the difference and you'll see what I mean.Mistake #2: Using A Vaguely Named Title
Again, think of how you would search for a specific video. Or a video that you remember a few details about. What would you type in the search bar?
Probably something along the lines of [Choreographer McTexture] [TMSI] [Steezy Modern]  [Snowglobe Perspective]
When it comes to titles, and you don't already have a million subscribers, make it straightforward rather than abstract or punny. These elements all narrow down someone's search, from the huge funnel of "DANCE!" to that exact video you're looking for. So make sure your title has all or most of these elements:
WHO [Choreographer McTexture] - Your name, obviously. Or, @yourusername if you want to ignore #1...
WHAT [TMSI] - A lot of people remember what series of workshops a certain piece was from, or want to browse through all the pieces that were taught in that workshop.
TEAM [Steezy Modern] - Credits are a huge identifier. It's less useful on Instagram bios and more in video titles tbh.
WHEN  - Maybe not as important, as the published date of the video will show it, but it's an extra piece of info.
WHERE [Snowglobe Perspective] - Studios are taking on a larger role to collaborate with dancers and teams to host workshops. Or, if it has a distinct/memorable look (i.e., mL, Snowglobe, Culture Shock SD), people will remember that visually and search for the studio.
If it's a concept video, it's good to put the title of the video, along with the song, artist's name, and your name + "choreography."Mistake #3: Not Writing A Description
All right. So. YouTube allows for up to 5,000 characters to be used in each video description.. yet I see so many 1-liners in the boxes! "Was feelin' this song. Enjoy!"
Of course it's fine to keep it short and sweet. But the description box is a huge opportunity to plug in some keywords that make your video more searchable. Relevant words that allude to anything in Mistake #2 are great, or even try to get more in depth. Just write about your experience.
General description box guidelines:
- Include your keyword in the first 25 words, and at least 3-4 times in the rest
- Make the entire description at least 250-words
Also, since I said in #1 that the title is not the best place to include your twitter handle, do it here. Have a list of allllllll your social media accounts that you'd like to publicize, and HYPERLINK THAT ISH. People are NOT going to manually type in your username to reach your account. It's 99.9999% more likely (made-up statistic but you know, emphasis!!!) to find you on other social channels if you make it easier for them. Like this:
AND, it might be a good idea to add in your casts' YouTube/ social channels too. It gives them a useful shoutout, and if they produce something they can do the same for you.Mistake #4: Not Using The Correct Tags
Tags are very very important. They help you rank for your keywords, and get you to you show up more often as a related video in the sidebar area of YouTube.
Use combinations of keywords, such as [hip hop] [hip hop choreography] [Your Name] [Your Name choreography] [song title] [song title choreography]. Get the idea?
Here's an example of what we did for our TMSI videos:
***IMPORTANT TIP!Tags are plural and non-plural sensitive. So [steezy video] and [steezy videos] will yield different results. The key is to use BOTH!
+ There's also a section for video credits that YouTube has recently incorporated. You can use this to "tag" the choreographers, dancers, editors, etc in the video.Mistake #5: Not Using Use A Custom Thumbnail Image
As a makeup tutorial video addict, a good thumbnail image of a pretty girl, no matter how crappy I know the tutorial will be, ALWAYS GETS ME to click on it. That's the power of visuals, people. Thumbnails are basically tiny posters that can help attract views with just a little bit of extra work.
You can use Photoshop, Illustrator, or even just PicMonkey online- whatever you can work with. Just take a related image and include either the video title, or bits of relevant or compelling descriptions. Or just use the image itself. Sometimes you get lucky but ask yourself "Would I click on this..."
Upon some research, I found some qualities of successful thumbnail images:
- The image is clear, in focus
- bright, high-contrast
- close-ups of faces (maybe less so for dance videos)
- well-framed, good composition
- accurately represents the content
Here's a more in-depth how-to video to reference.Mistake #6: Not Annotating Your Videos
This is huge! It does take an extra step within YouTube itself, but it is really the best way to keep viewers on you. Annotate your videos with strong call-to-actions within your content, whether the click takes you to another video, a social channel, your website, anything to keep viewers engaged with your other work!
For example, here is the template of one of our videos from TMSI a few months ago:
Watch it in action here:
I want to reiterate that the number of views/likes/shares any video has is not indicative of its success or quality. There are so many amazing artists who do not do (or care about) the whole YouTube scene- they just create and share. I love that. Do you boo.But I don't think there's anything wrong with becoming a little more savvy with marketing technology. For those of you who want to learn to adopt a marketing mindset, more power to you! I hope these 6 mistakes and tips helped you, or even inspired you to look more into the science of digital marketing. After all, the world is evolving, as is the nature of how art is shared and received. And our community deserves to be seen!There are a lot of other things that we can do to make our videos more searchable, clickable, and watchable. Got any tips? Comment below to share with us! Maybe creating and publishing more videos is something you've been wanting to do for a while. Make that goal a reality, with this easy guideline. Shoot... Before post-production, is production. Here are some helpful tips from two pioneers in dance cinematography, Gerald Nonato and Jon Shih!
How to name a YouTube channel: how to come up with a name + 5 examples
At first glance, it may seem that coming up with a name for a YouTube channel is very simple. But this is not so, you need to choose a simple and memorable name, which should help in promotion as a plus.
To make a cool channel name, follow the basic principles of naming: brevity, sonority, the presence of a semantic load, memorability. But sometimes YouTubers deviate from these principles in order to make the name bright and original.
Today we will talk about how to name a YouTube channel and what techniques to use to select names.
Read also: How to get 1 million subscribers on YouTube
Cool YouTube channel name: 5 options and examples It should be:
- easy to remember;
- not long;
- easy to read;
- non-infringing: when choosing a channel name, do not use brand names;
- simple, do not use abstruse words.
And an important requirement for the name of the channel is that it conveys its essence. It can be both in Russian and in English, depending on your target audience.
Method 1: keyword in title
Before you decide on a name, you should choose the topic of the channel and write a few keywords with which it is associated. If we talk about children's channels, then the following phrases will be the keys: a channel for children, a children's channel, they should be used in their names.
The key word is written on the Darinelka Children's Channel channel - and there is an addition. The channel has 170,000 subscribers and over 88 million views.
In order to view the list of keywords, you can use the service Yandex.Wordstat . The most popular and readable names were marked for the query "construction".
If you still don't know what topic to create a channel on, then write on a piece of paper 10 topics and keywords that you could shoot about, for example, construction, promotion, auto repair, cartoons.
In order to come up with an interesting name, you need to write a keyword in Yandex or Google search and see how the search engine continues it. Those phrases that are highlighted can be used in the name of your channel.
Method 2: include the target audience
The most important thing in the name of the channel is to attract the target audience. So, if you are making a video for girls, then you should use words in the title that can attract them, it can be Lol, Barbie, dolls, princesses. So, on the channel "Best Friends" there are about 700 thousand subscribers and videos only for girls.
If you want to attract mothers and housewives, then you should choose words that may interest them: cooking, housekeeping, making money on the Internet. There is a channel "Cooking at Home" on which there are about 500 thousand subscribers - the name is well chosen for the target audience.
This is interesting: How to make a YouTube channel avatar
Method 3: use stable expressions and quotes
If you use such expressions in the name of your channel, then it will be consonant. Surely, many people, adults and children, know the phrase "Come on now" from the New Year's song. The children's channel did not miss this opportunity and called itself that, today they have about 800 thousand subscribers.
Another children's channel with songs and instructive stories "Once upon a time there was a Tsarevna" fits this rule. It has more than 350,000 subscribers.
The phrase from the song “Was the girl walking in the garden in the garden” is probably known to everyone, for example, the author of the channel Yulia Minyaeva, where about 800 thousand subscribers use it in the name of the channel, about cooking, household tips.
Method 4: Personal brand/company name
Years of experience shows that channels named after the owner lead them to success faster and help develop a personal brand. One good example is the Sobolev channel, owned and hosted by Nikolay Sobolev, a blogger with over 4.6 million subscribers. This is not only about adult brands, but also about children's brands. Viewers are much more interested in following a real and living person. People watching a channel of a person for a long time begin to listen to him, trust his owner.
Large brand companies, such as Coca-Cola, can also be called successful, they have their own YouTube channel with the same name. But even if your brand is not recognizable throughout Russia, you need to promote it and start with YouTube. Your customers will be the first viewers, and if you optimize your channel well, it can become popular.
Method 5: Analyzing competitors
But if you can't think of a name for your channel, then you should analyze your competitors. You can view the most popular channels on the SocialBlade.com service. But oddly enough, there is nothing special about the names of the channels: for the most part, they are similar to each other. But they gained popularity due to long work on their "brainchild".
In addition to the main name, many channels also have additions, for example, TV, channel, show, club, vlog. You can also use such postscripts in your title to increase the interest of viewers. An example of such a channel is Afonya TV. You can find a lot of such names on YouTube. Due to this assignment, the channels fall into similar ones to each other.
Interesting: 40 ideas for YouTube videos
How to change the name of a YouTube channel
Do not be afraid to experiment with the name of your channel. Because you can change it at any time. In order to change the name, you must follow the following instructions:
- Click on the channel icon and press the "Settings" button.
- In the window that appears, click on "Edit on Google".
- YouTube will ask for permission to go to Google account.
- On the page that opens, you can change the name, we removed one word from the channel name.
- After clicking on the "OK" button, the name will change everywhere.
If you want your channel to become recognizable, the first thing to start with is to come up with an original name for it. Get ready that you will have to spend several days on this, but if there are no ideas, you can order several options for names for a YouTube channel from freelancers and choose the best one.
Useful links :
- How to show a video as a recommendation on YouTube
- How to make money from your YouTube channel
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I made a list of the fastest growing channels on Youtube - social of the fastest growing new YouTube channels to find out what topics they cover and make a list of niches.What came of it?
I'm a content creator for YouTube and at one point I was curious to see the channels that quickly grew to hundreds of millions of views in a short period of time.
At the beginning of June, I went to the Channelcrawler service and entered the data in the search:
- Channel creation date: May 2019 - May 2020
- Over 100 million views
I was given more than 700 channels, and I began to watch and analyze them all, preliminarily sorting them by the number of subscribers.
For some reason, I immediately got the idea to make a list, because it will be useful for the future, not only for me, but also possibly for other people.
So, the main niches of channels over 100 million views in 1-2 years:
Games. Letsplays, walkthroughs, reactions, Minecraft, GTA5, PUBG, roblox, Among As, Slither io, horror.
Music. Music channels, music videos, remixes and dance groups
Children's content. Videos intended for children. Cartoons, unpacking toys, content with children, children's songs.
Stupid videos. Life hacks, challenges, 20 amazing ways to make an airplane out of paper, and a watering can out of adhesive tape and so on. Food challenges and experiments.
Daily activities. A group of people get together and film all sorts of cool stuff like today we're throwing mentos in a cola and stuff like that.
Vlogs. People film about their daily life.
Films. There are a lot of films on YouTube, and there are also channels with author's short films.
Cooking and eating. Everything from classic recipes to mukbangs, miniature cooking and more.
Conversations in front of the camera and reactions. There are a lot of different formats here, what you can talk about sitting in front of the camera, there are podcasts and reactions.
TV Show. TV came to YouTube, and now most of the TV Shows have their own YouTube channel.
Automation channels. Channels where the voice-over tells about some 10 interesting and unusual things under pictures and videos from photo stocks and the Internet.
Pranks. Various pranks.
Animations and cartoons. Various animations on completely different topics.
Stop motion. One channel caught with stop motion.
Art. Fashion, photography and more.
Drawing. They draw completely different things on YouTube.
Beauty. Well, here, as usual, reviews of cosmetics, make-up products and all that.
Satisfing. A new format began to gain popularity - pleasant sounds, ASMR and visually relaxing videos.
Gadgets. Reviews on gadgets, unpacking and more.
Handmade. A lot of people on YouTube do something with their hands: figures of cars, building houses or crafts.